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APMP competitive Price To Win (cPTW) Micro-Certification

Our APMP cPTW certification course will lead you through the exam syllabus, maximising your chance of passing.

Topics covered include:

Understanding the differences between cPTW and pricing

Understanding the characteristics of a successful cPTW capability

When and where cPTW fits in to the bid and capture process

Employing accessible information systems and analysis tools

Gathering, analysing, and using customer and competitor intelligence


Using a top-down approach to define the Price To Compete

Using a bottom-up approach to develop the Price To Win

Refining Price To Win results as things change

Recommending strategies and tactics to achieve the Price To Win

Performing a lessons-learned review


You must be a member of APMP to take the exam.


Multiple choice, open-book exam

For classroom courses, you’ll sit the multiple-choice, open-book exam at the end of the afternoon. For online courses, you choose your own slot to take the on-line exam, though we advise that you do so as quickly as possible after taking the class.

Get 18 out of 25 questions right to pass

The pass mark is 18 out of 25 in a 30-minute online exam. Non-native English speakers get an additional 8 minutes. If you take the exam virtually then you get your result immediately.


Outstanding feedback

We’ve had outstanding feedback on this course. So, join us to understand how to pass this important qualification!


Online course dates


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