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Elevating proposal excellence: your APMP certification journey

Discover how achieving APMP micro-certifications can elevate your proposal expertise to new heights

We understand the evolving landscape of bid and proposal management. That's why we're proud to promote the APMP micro-certifications — a testament to the maturity of the APMP's certification program and its dedication to recognising the nuanced skills required for success in our field.

Our APMP micro-certifications, including those focused on writing, executive summary, graphics, and competitive price to win, are designed to reflect the depth and specificity of expertise that capture, bid, and proposal specialists must possess. These certifications are not just badges of honour; they are markers of bid expert's ability to lead and succeed in the competitive arena of capture, bidding and producing winning proposals.

Writing with precision and persuasion

The APMP writing micro-certification tests proposal professional's ability to craft compelling narratives that resonate with their clients and stakeholders. It's about mastering the art of persuasion, clarity, customer focus, and much more, one word at a time.

Impactful executive summaries

The executive summary is the first thing your customer reads. It's arguably the most closely scrutinised and hence the most important part of your proposal. This APMP micro-certification ensures that bid and proposal specialists understand how to craft a concise and impactful executive summary that captures the essence and value of their proposition.

Designing to differentiate

Our APMP graphics micro-certification examines bid and design specialists' ability to create visual elements to their documents that clarify and complement the written word, as well as help their proposals to standout from their competitors. This certification is targeted at those in this specialist area that understand that clear, compelling, audience-focused graphics improve win rates.

Pricing for the win

The competitive price to win APMP micro-certification is all about ensuring that bid pricing is conducted in a strategic and non-reactive manner, using a tried-and-tested approach. It tests that candidates understand the strategy behind the numbers – it's not just about price – and is designed for those who understand that the right price point can make or break a deal.

Learning and growing together

We've been strong advocates of the APMP's certifications since Foundation was launched many moons again and remain at the forefront of delivering learning events to help bid and proposal specialists to gain the professional recognition that they deserve. We offer in-house and public workshops, led by our APMP approved and Professional level certified trainers, to support the learning journey. We either take our clients' teams through certification workshops as part of their internal learning and development plans or offer places to individuals on our public courses. These workshops are collaborative spaces where ideas are shared, skills are sharpened, and the community of proposal professionals grows stronger.


Join us on this journey of professional growth and excellence. 

For more information on our APMP micro-certifications and workshops, visit our websitehere.


To find out more about the key skills and tools necessary to develop powerful, compelling proposals contact our experts on 0800 009 6800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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