What does design mean to you? Is it just about aesthetics, or does it hold a deeper significance? At SP, we've reimagined design to be much more than just visual appeal.
In our latest blog, we delve into the essence of 'visual design' and how it can revolutionise your approach to winning. From creating lasting first impressions to driving innovation, discover how a broader perspective on design can set you apart from the competition. Ready to explore the transformative power of design? Read on to uncover the full story.
What is design?
It's a question that often leads to more questions.
Does it hold the same meaning for you as it does for me?
When we talk about 'design,' are we even discussing the same concept?
Design is a notoriously ambiguous term. It is both a verb and a noun, and could be referring to a person, a department, an output, or a process. Most of the time, in our profession, we are describing graphic design. But even that term is confused, as APMP demonstrated with their 'Graphics micro-certification', where they are not referring to graphic design, but a small subset of that, specifically, designing graphics.
A shift in terminology at SP/ A change in the way we view design
At SP, we've adopted the term 'visual design' to better communicate our role. We're not just graphic designers; our work encompasses much more. We aim to highlight the broader value of design, extending beyond mere graphics to the benefits it brings to the entire business development process.
The value of design
Design is integral to how we communicate and process information. It's not just about making things look attractive; it's about enhancing how we convey messages and engage with content. By focusing on visual design, we acknowledge the creative processes that drive innovations that will help you to win more.
Here are our top reasons why visual design is crucial in winning:
1. First impressions matter:
2. Professionalism and credibility:
3. Clarity and communication:
4. Brand consistency:
5. Emotional engagement:
6. Readability and accessibility:
A well-structured layout makes content easier to read and understand. Creating a clear visual hierarchy ensures your proposal is easy to navigate, allowing readers to find the information they need quickly. It's also essential to consider the inclusiveness of your content, and a well-designed layout can significantly enhance accessibility.
