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Buyers view proposals as more crucial than ever

Our recent research has shone a light on buyers' rising expectations of written proposals.

Buyers' views of proposals are changing...

In 2018 we published our 'Buyers' View of Bidders' research, deliberately using many of the same questions from a previous study back in 2007 to reveal some fascinating data on buyers' changing views during the intervening decade. One thing is clear - the written proposal is crucial.

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