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APMP Competitive Price to Win micro-certification (cPTW) - 4 Sept 2024

APMP Competitive Price to Win micro-certification (cPTW) - 4 Sept 2024


Our APMP Competitive Price to Win micro-certification course will lead you through the exam syllabus, maximising your chance of passing.

With over 15 years as an approved APMP training organisation, we have an unparalleled pass rate. We receive outstanding feedback on our courses, which draw on our extensive real-world experience of helping teams to win bids and build better proposal capabilities. Join us to explore the latest best practice and industry insights and gain practical new ideas!

Topics covered include:

  • Understanding the differences between cPTW and pricing

  • Understanding the characteristics of a successful cPTW capability

  • When and where cPTW fit in to the bid and capture process

  • Employing accessible information systems and analysis tools

  • Gathering, analysing, and using customer and competitor intelligence

  • Using a top-down approach to define the Price To Compete

  • Using a bottom-up approach to develop the Price To Win

  • Refining Price To Win results as things change

  • Recommending strategies and tactics to achieve the Price To Win

  • Performing a lessons-learned review


Outstanding feedback

We’ve had outstanding feedback on this course. So, join us to understand how to pass this important qualification!


Frequently Asked Questions

  1. How much does it cost? The course costs £220 (plus VAT if you are in the UK). You will be liable for any local withholding taxes where applicable.
  2. What’s included? The fee includes the online training and the cost for registation to the exam. Payment must be received in full before the first course date.
  3. How do I join APMP? You must be a member of APMP to attend the course. If you’re not already a member, you’ll need to go to APMP’s website and sign up via the “Individual Membership” option (not included in your course fee). Please note that the surname we use to book your exam paper must exactly match the surname on your APMP membership. So if you’ve changed your name recently please do make sure you check carefully..
  4. What are the course dates?  The date and timings are at the top of this page.
  5. What technology will be used? We’ll present the course using MS Teams and you will be sent a calendar invitation with the links.
  6. Is there any pre-reading? We recommend that you read through APMP’s Body of Knowledge, available to members via this link, using the same email address and password that you’ll have set up for the main APMP website ( 
  7. How do I register for the online exam? We’ll register you with APMP’s exam board, APM Group. They’ll then email you directly, after the first course, with a link that you can follow to sit the exam online. You can do this at a date / time of your own choosing: we recommend you sit the exam within a few days of the second class. The exam lasts 30 minutes. If English is not your first language, you will be granted 20% extra time.
  8. What’s the pass mark? The assessment comprises a multiple-choice examination. The pass mark is 18/25. 
  9. What if I fail? We hope you won’t! But if you don’t pass, you can apply immediately to re-sit the exam. 
  10. What materials can I consult? The exam is ‘open book’, so you will be able to have open copies of the slides, the study guide and other material we’ll provide during the course.
  11. What’s the cancellation policy? If you choose to cancel your place on the course after paying, or do not attend, then no refunds will be payable.

 What if I need more information? Please feel free to email Graham Ablett, the course organiser, on This email address is being protected from spambots. You need JavaScript enabled to view it. 


Event Information

Event Date 04 Sep 2024 - 2:00 pm (UK Time)
Event End Date 04 Sep 2024 - 6:00 pm (UK Time)
Individual Price £220 + VAT where applicable
Location Online