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We help you win!

Our services

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WIN, RETAIN, GROW

We have you covered

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Here’s how we help organisations to win more

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Winning bids - the recipe for success

Take your sales lead, add a few subject matter experts and sprinkle in a healthy dose of senior management support.
Add our experienced, world-beating proposal experts. A proposal manager to help with your strategy, a writer to bring your story to life, or a designer to make your documents stand out from the crowd.
We’ll do everything we can to help you win the deal - working at proposal speed.

Here are some of the areas in which we can add real value:


RFI, RFP and Tender responses


Pre-proposal planning


Bid and proposal management


Proposal strategy and storyboarding


Proposal writing and editing


Proposal design


Document management


Expert proposal reviews


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We've helped clients win $50bn with a capture rate of over 90%

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APMP certification and proposal training

Engaging, high-impact bid and proposal training

Our award-winning proposal and bid training courses are built on our procurement insights, research, best practices and our work in the real bid world.

Our training syllabus offers a wide range of workshops to suit every aspect of bidding: bid and proposal management; writing and editing; design; capture and campaigns; and pitching. Each course is tailored to your needs and brought to life using real case studies and scenarios. We leave participants with the confidence, ideas, and tools required to win more business.

Our APMP training programme is designed to help professionals achieve certification in all core and micro-certifications. We equip participants with the knowledge and skills to pass the exams and effectively apply APMP's theory in practice.

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Tailored, in-house courses delivered face-to-face or virtually
Tailored, in-house courses delivered face-to-face or virtually
View our training syllabus for 2025

Training to win 2024

Whether it's proposal, capture, pitch or APMP certification, our broad range of training courses will help. Training has been a core offering of our bid and proposal services for over 30 years and we've been an APMP Accredited Training Organisation for more than 15 of those.

See more about our training services in our Training to Win video.

High impact training to improve win rates - front cover

Training to win

Strategic Proposals provides award-winning courses that provide hands-on training in the latest techniques and competencies necessary to win and retain work in competitive markets.

View our training service guide here
Public Winning Proposals MasterclassTM
Public Winning Proposals MasterclassTM
See here for more details
Accredited Training Organization medal
APMP certification courses for individuals and in-house teams
See here for more details
On-demand learning modules for individuals,
On-demand learning modules for individuals, "Proposal Essentials"
See here for more details
Coaching courses for small teams and individuals
Coaching courses for small teams and individuals
Email us
Endorsed Training Provider - Institute of Sales Professionals

Proposal training and certification

We’re extremely pleased and justifiably proud to have been named as an Endorsed Training Provider by the Institute of Sales Professionals (ISP). It’s a solid recognition of the value and importance that bids and proposals play in the overall sales process.

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Developing bid and proposal management capability

We have numerous ways to develop and enhance your current internal capabilities

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Independent, expert benchmarking of your current capabilities


Improvement plans and return on investment modelling


Proposal quality reviews


Proposal and pitch team organisation design


Proposal and pitch process consultancy


Proposal content library creation or development


Free-of-charge assessment via the Proposal Benchmarker (below)


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PAS 360

PAS 360

Free self-assessment tool for PAS360:2023 code of practice for bid and proposal management

Tell me more...

In October 2023, BSI published the new code of practice for bid and proposal management, in partnership with APMP.

 Strategic Proposals’ free online tool will let you assess how you measure up against this new code, and to identify improvement opportunities.

It should take you no more than an hour. You’ll walk through each of the eleven categories in the code, answering simple questions. You’ll get your results immediately.

So, are you ready to see how you measure up? Let’s go!

My Proposal Coach logo

My Proposal Coach™

My Proposal Coach - here to help you test and improve your proposal, bid and capture skills.

Whatever your role in proposals, to continually develop and hone your skills, you need to understand where your strengths and weaknesses are. My Proposal Coach challenges you across a full range of competencies and helps you recognise areas that you should focus on to keep on top of your game and improve your performance. To take the 45 minute self-assessment hit start. What are you waiting for!

Or watch our video first...

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Proposal Benchmarker™

Start your improvement journey with SP by using our acclaimed, industry-leading online benchmarking tool. It's free, it'll take you about 45 minutes, and you'll get a detailed report with recommendations.

Or watch our video first...

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Want to know more?