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We help you win!

Our services

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WIN, RETAIN, GROW

We have you covered

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Here’s how we help organisations to win more

Winningbid services

Winning
bid services

Capture management

Bid and proposal management

Bid and proposal writing

Bid and proposal design

Expert reviews

APMP certification and proposal training

APMP certification and proposal training

APMP signature certification workshops

APMP micro-certification workshops

Proposal, capture and pitch training

An SP winning cup encapsulated in a directional dotted circle

Developing bid and proposal management capability

Independent, expert benchmarking

Transformation programmes

Pre-written content library projects

Process and team design and build

 

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Winning bids - the recipe for success

Take your sales lead, add a few subject matter experts and sprinkle in a healthy dose of senior management support.
Add our experienced, world-beating proposal experts. A proposal manager to help with your strategy, a writer to bring your story to life, or a designer to make your documents stand out from the crowd.
We’ll do everything we can to help you win the deal - working at proposal speed.

Here are some of the areas in which we can add real value:

RFI, RFP and Tender responses

Pre-proposal planning

Bid and proposal management

Proposal strategy and storyboarding

Proposal writing and editing

Proposal design

Document management

Expert proposal reviews

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We've helped clients win $50bn with a capture rate of over 90%

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Pitch creation and development

Proactive proposals

Value reports for existing clients

Renewal proposals and pitches

Capture planning and management

Bespoke bid videos and animations

Digital solutions including microsites

Sales meeting collateral

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APMP certification and proposal training

Engaging, high-impact bid and proposal training

Our award-winning proposal and bid training courses are built on our procurement insights, research, best practices and our work in the real bid world.

Our training syllabus offers a wide range of workshops to suit every aspect of bidding: bid and proposal management; writing and editing; design; capture and campaigns; and pitching. Each course is tailored to your needs and brought to life using real case studies and scenarios. We leave participants with the confidence, ideas, and tools required to win more business.

Our APMP training programme is designed to help professionals achieve certification in all core and micro-certifications. We equip participants with the knowledge and skills to pass the exams and effectively apply APMP's theory in practice.

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Tailored, in-house courses delivered face-to-face or virtually
Tailored, in-house courses delivered face-to-face or virtually
View our training syllabus for 2025

Training to win 2024

Whether it's proposal, capture, pitch or APMP certification, our broad range of training courses will help. Training has been a core offering of our bid and proposal services for over 30 years and we've been an APMP Accredited Training Organisation for more than 15 of those.

See more about our training services in our Training to Win video.

High impact training to improve win rates - front cover

Training to win

Strategic Proposals provides award-winning courses that provide hands-on training in the latest techniques and competencies necessary to win and retain work in competitive markets.

View our training service guide here
Public Winning Proposals MasterclassTM
Public Winning Proposals MasterclassTM
See here for more details
Accredited Training Organization medal
APMP certification courses for individuals and in-house teams
See here for more details
On-demand learning modules for individuals,
On-demand learning modules for individuals, "Proposal Essentials"
See here for more details
Coaching courses for small teams and individuals
Coaching courses for small teams and individuals
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Endorsed Training Provider - Institute of Sales Professionals

Proposal training and certification

We’re extremely pleased and justifiably proud to have been named as an Endorsed Training Provider by the Institute of Sales Professionals (ISP). It’s a solid recognition of the value and importance that bids and proposals play in the overall sales process.

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"This has been one the most valuable trainings I’ve ever been to… really appreciate the knowledge and good conversation!"
Engineering Operations Manager
Industrial sector client
"It was a fantastic training and I’m glad to have been able to participate and learn some valuable info and get some new tools to help me with not just my job but my career."
Proposal manager
Engineering company
"We had such an amazing day on your course! Everybody was so happy with how the day went and how much we have learned. As a result of that, there is a real buzz in the team now! We all recognise that was an important step in our career and thank you for sharing your vast experience and expertise with us. I personally find that, following my training, I can better plan, manage and present my bids. I can also help my team respond to tenders in a more effective and structured manner, while focusing on what the customer really wants. Strategic Proposals’ training has made me look at my ‘craft’ with new eyes and enjoy it even more."
Proposal Manager
Engineering
"Working with Strategic Proposals opened my eyes to the opportunities available for creating winning submissions. Together we took a flat, reactive process with little engagement and created a proactive, multi layered approach to winning tenders. The training delivered by Jon Williams over five one-day sessions at the start of our journey was key to ensuring the engagement of our commercial team. Feedback received from colleagues confirmed the training was tailored, engaging and set the precedent for our progress. Later that same year, Jon successfully guided our tender team to APMP foundation certification."
Head of Bids
Automotive
"Strategic Proposals provided initial training to senior management and key individuals involved in tender responses that opened our eyes to contemporary best practice in production of proactive proposals and tender responses. This training was then reinforced with 1:1 and small group coaching leading to an immediate huge step-change in quality and our winning major deals against the odds. Strategic Proposals then provided a Winning Proposals Masterclass(TM) for our global sales team to push the messages further and extending these to alter our pitch presentation approach. This training received great feedback in terms of quality and appropriateness of both the content and delivery. I have witnessed a transformational change in our approach based upon the Strategic Proposals engagement and we have won significant business due to their support."
Global Head of Learning and Development,
Technology
“We choose Strategic Proposals due to their wealth of experience and evident expertise. They did what every company should do when preparing – listened to our requirements, demonstrated they understood them and tailored the training material to meet our needs. The course content was exactly what we wanted. The use of real-life case studies was one of the highlights and made the training relatable to all attendees. The full team walked away from the course with valuable guidance for how to improve their sales proposals.”
Head of Bids
Professional Services
"Jon delivers great course content, brought to life by his vast experience and engaging presentational style. For training to be a success it needs to either change behaviour or drive improved results – this training delivered both. We now have much earlier sales engagement with bid strategies focussing on keeping opportunities off market, and where this is not possible, influencing the RFP in our favour. This has led to an increase in win rates from 47% to 68%."
Bid Director
Management and Consulting
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Developing bid and proposal management capability

We have numerous ways to develop and enhance your current internal capabilities

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Independent, expert benchmarking of your current capabilities

Improvement plans and return on investment modelling

Proposal quality reviews

Proposal and pitch team organisation design

Proposal and pitch process consultancy

Proposal content library creation or development

Free-of-charge assessment via the Proposal Benchmarker (below)

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PAS 360

PAS 360

Free self-assessment tool for PAS360:2023 code of practice for bid and proposal management

Tell me more...

In October 2023, BSI published the new code of practice for bid and proposal management, in partnership with APMP.

 Strategic Proposals’ free online tool will let you assess how you measure up against this new code, and to identify improvement opportunities.

It should take you no more than an hour. You’ll walk through each of the eleven categories in the code, answering simple questions. You’ll get your results immediately.

So, are you ready to see how you measure up? Let’s go!

Take me to PAS 360
My Proposal Coach logo

My Proposal Coach™

My Proposal Coach™ - here to help you test and improve your proposal, bid and capture skills.

Whatever your role in proposals, to continually develop and hone your skills, you need to understand where your strengths and weaknesses are. My Proposal Coach™ challenges you across a full range of competencies and helps you recognise areas that you should focus on to keep on top of your game and improve your performance. To take the 45 minute self-assessment hit start. What are you waiting for!

Take me to My Proposal Coach™

Or watch our video first...

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Proposal Benchmarker™

Start your improvement journey with SP by using our acclaimed, industry-leading online benchmarking tool. It's free, it'll take you about 45 minutes, and you'll get a detailed report with recommendations.

Take me to the Proposal Benchmarker™

Or watch our video first...

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