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Winning Proposals Masterclass™
A Masterclass
for individuals or small teams
Public Winning Proposals Masterclass™
This one day course is for anyone associated with proposals – sales leads, content contributors, senior managers and bid and proposals specialists. An award-winning, high-impact overview of contemporary proposal best practice – equipping participants with practical techniques that will enable them to improve proposal quality and increase win rate.
Sales leads
Content contributors
Senior managers
Bid and proposal specialists
Online course dates
Topics covered include:
Winning Proposals MasterclassTM – online
An award-winning, high-impact overview of contemporary proposal best practice – equipping participants with practical techniques that will enable them to improve proposal quality and increase win rate
Part 1: Winning proposal output
Introductions and scene-setting: characteristics of a first-class proposal, and the role of the proposal within an effective sales and bid process
Interactive case study, driving discussion of top tips for writing persuasive proposal content
The importance of effective proposal layout and design
Part 2: A repeatable, winning proposal process
Qualification and pre-proposal planning: chasing the right deals and becoming less reactive in the proposal process
Strategy development: the role of storytelling in the proposal, and the “three C” process for identifying win themes
Content design and storyboarding – how to plan your answers to maximise scores in the evaluation
Proposal structure, including the role and content of an effective executive summary and solution overview
A final case study
High-impact reviews of your draft proposal (‘red teams’)
Part 3: Conclusions and next steps
Course wrap up: learnings, take-aways and SP Alumni