Proposal design
How important is design in proposals?
People see what it looks like before they read what it says
– Jon Williams, Strategic Proposals
Smart writers acknowledge that
great design makes words
Before a single word is read, design can already set the tone and mood
It can persuade and influence
Design can guide you to the most important part of the story first
Design can guide you to the most important part of the story first.
That’s how important design is.
And that’s why we attract award-winning proposal designers.
So where does design fit on your proposal journey?
Everywhere! It’s that simple. There’s more to proposals than simply responding to that RFP that just landed. Much more. And at every step in the bid journey, great design will elevate your message with specific materials that make your buyer sit up and take notice – wherever you are in the sales cycle.
Need to bring the best creative design to your sales and marketing campaigns?
Teaser flyers
An interactive, bespoke and targeted piece of collateral to grab attention, spark interest and nudge engagement
Teaser videos
Personalised talking head, customer journey or solution overview video that whets the appetite of your customer.
Teaser videos
Personalised talking head, customer journey or solution overview video that whets the appetite of your customer.
Pitch decks
Beautifully designed and animated documents to work in tandem with your presenters to enable them to tell your story.
Pitch decks
Beautifully designed and animated documents to work in tandem with your presenters to enable them to tell your story.
Pitch materials
Think posters, handouts, leave behinds – all professionally branded and customised to your message and your customer
Proactive offers and renewals
Influence stakeholders through a highly designed, succinct vehicle that presents your offer or ideas.
Branded, private websites
A secure, customised and bespoke website where you can share content and exchange ideas with your customer.
Value reports
Well-designed, professional documents that represent the value you are delivering to an existing customer, once you’ve won the deal.
Need to bring the best creative design to your proposals, tender and RFP submissions and bid presentations?
Winning proposal design and layout
End-to-end document design and formatting, through to cover and inner page design inserts, we’ll flex to suit what you need, your timeline (however short) and in whatever collaboration approach and format works.
First-class bid graphics
Well-designed, professional documents that represent the value you are delivering to an existing customer, once you’ve won the deal.
Executive summaries and brochures
Using design to make your bid standout from your competitors by creating a bespoke, highly-customised executive summary document, supplemental executive brochure, or executive sponsor video.
Animated solution overviews
As part of your submission or presentation, we can help you bring your solution to life via an animation or bespoke video using a range of the latest design techniques.
Animated solution overviews
As part of your submission or presentation, we can help you bring your solution to life via an animation or bespoke video using a range of the latest design techniques.
Case study videos
Enhance the impact of your case studies by lifting them off the page through the use of embedded video or links to external secure sites.
Case study videos
Enhance the impact of your case studies by lifting them off the page through the use of embedded video or links to external secure sites.
Engaging bid presentations
Working with your team to ensure they deliver a successful presentation using a wide range of skills to produce presentation content for on-line or in person meetings, plus supporting take-aways and leave behinds.
Q&A
What applications do we use?
We use software that you probably have on your machines, even though you wouldn’t know when you see the PDF version. This means we can produce documents that you can then edit. We also use the Adobe suite and sometimes other applications as necessary.
What about print?
We work closely with a few of the very best printers in the business and can help manage the creation of any hard copy materials that you might need – all as part of our service.
Do I get the same designer?
Yes, we align our designers to our clients so that they can build up an understanding of your brand guidelines and ways of working. Usually we allocate a lead designer plus back-up to handle those peaks.
Can we share some more examples?
Sure, but we’d never share any customer material. So contact us and we’ll work out what you want to see and then what we can share over a Teams call or face-to-face.
Our designers arecreativeoriginalempathic
Kim Panesar
CF APMP
CF APMP
Designer
Andy Walker
CF APMP
CF APMP
Designer
Rachel Fisher
CP APMP
CP APMP
Designer
Scott Macpherson
CF APMP
CF APMP
Designer
Jill Hope
CF APMP
CF APMP
Designer
Marian Paton
CF APMP
CF APMP
Designer
Ciara Gilsenan
CF APMP
CF APMP
Designer
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