High-quality content wins bids – but getting the best from contributors takes structure and support.

Building strategies that actually win work

The challenge

Proposal writing is a team effort – but the quality of the final product depends on the weakest link. Managing multiple contributors, each with different writing styles, experience levels, and availability, can lead to inconsistent, unclear, or off-message content. The challenge is to raise the standard across the board – without rewriting everything yourself.

Overcoming the challenge

Winning strategies begin with insight. That means understanding the client's hot buttons, the competitive landscape, and your own strengths. It's not just about what you want to say – it's about what the client needs to hear.Start with a robust win strategy session. Engage stakeholders early to align on objectives and messaging. 

Next, create a culture of feedback. Encourage contributors to ask questions, share drafts early, and seek support. Use peer reviews or editorial support to catch issues before they become problems. And when you give feedback, make it constructive and specific – help people learn, not just correct.

Recognise great work. When someone nails a section, tell them – and share it as an example. This builds confidence and sets a benchmark for others. And don't forget to coach your SMEs. They're experts in their field, but not always in writing. A quick call to talk through their ideas can save hours of editing later.

Finally, make quality a shared goal. When everyone understands what good looks like – and feels supported to get there – you'll see the difference in your proposals.

How we can help

We help teams raise content quality through:
Proposal training focused on writing and reviewing
Coaching for contributors and reviewers
Templates and tools to support consistency

Great content doesn't happen by accident – it's the result of structure, support, and shared standards. If you want to raise the bar on your proposals, we're here to help.


To find out more about the key skills and tools necessary to develop powerful, compelling proposals contact our experts on 0800 0096800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.