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SP Perspectives


White Papers


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Are you qualifying opportunities or merely approving them?

Too many organisations pursue opportunities based on optimism rather than evidence, wasting resources on deals they were unlikely to win.

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SP Perspective: Your next bid may be read by AI. Is it ready?

Buyers are starting to use AI to screen and analyse bids. Learn what this means for proposal structure, compliance and proof. 

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Bid design: Voices from the Frontline (Part 1)

Nine bid professionals discuss the realities of contemporary bid design, in their own words. Part 1 of a series.
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The Sales Proposal Prompt Guide

AI prompts for salespeople who write their own proposals. A companion to the Sales Proposal Playbook, endorsed by the Institute of Sales Professionals.
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A design day out at the D&AD Festival

Last month, our design team swapped the usual screens and deadlines for something a bit different – a day out at the D&AD (Design and Art Direction) Festival.
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Proposal to pitch - kickstart service

Within 72 hours of your submission, we'll create a draft pitch deck and/or an executive-targeted handout to act as a launch pad for the next stage of your bid.

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SP Perspective: Bid & proposal design trends for 2026 - what winning looks like

Winning proposals in 2026 demand visual impact, AI‑readiness and true client alignment – read on to see how to stay ahead.
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Is your bid and proposal function future-ready? 12 strategies you need now

Future-proof your proposal function with twelve strategies proven to boost win rates and efficiency.
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Social value - from compliance to competitive advantage

Social value is a key scoring factor in bids, and its influence is set to increase. Here's how to turn it into a winning differentiator.
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Procurement Act - what it means for bidders in 2026

The UK's procurement rules are reshaping bidding. But the impact of the potential major changes has been slow. Here's our views on how things may evolve as we move into 2026.
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Bridging the AI skills gap in proposal writing

Many businesses adopt AI without training. Proposal teams face similar risks if skills are ignored.
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How AI and knowledge management can transform large organisations

Managing knowledge at scale is tough. Here's how AI can help and what to watch out for. 

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Free AI Benchmarker for bid and proposal teams

Free AI Benchmarker for Bids - a tool to help bid and proposal teams assess AI readiness and plan practical next steps.

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Training syllabus

Push up your win rates and margins through our extensive range of award-winning training workshops and classes.

Winning Ways - our quarterly newsletter

For all editions (including the latest) of our quarterly Winning Ways® newsletter, where we share industry news and insights.

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How NOT to bid and still win the RFP: shortening your time to income.

This perspective challenges the mindset that success depends on hitting 'submit'. Instead, it uncovers what winning teams do before a bid exists.

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Key takeaways from our latest webinars

We have compiled the key takeaways from three recent webinars exploring the future of proposal excellence.

  2056 Hits
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AI and the future of consulting and what it means for proposal writing

AI is reshaping consulting and proposals. Here's what you need to know.

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BDM, capture, bid… What matters most is ownership

Job titles vary, but someone must own the bid from concept to contract.

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AI in bids: beyond quick wins to long-term ROI

AI can transform bid, proposal and capture work, but real ROI takes time and strategy.

  1685 Hits