AI can help, but it's human insight that ensures proposals are persuasive, compliant and client-focused.

AI is a tool, not a replacement for proposal professionals

The challenge

AI is transforming the way we approach proposal writing. From drafting content to summarising requirements, generative AI tools offer speed and scale. But with this power comes a risk: over-reliance on AI can lead to generic, inaccurate or non-compliant content that misses the mark with evaluators.

Overcoming the challenge

While AI can accelerate the proposal writing process, it lacks the contextual understanding, emotional intelligence and strategic nuance that human professionals bring. That's why human oversight is not just important – it's essential.

Proposal professionals must act as editors, curators and quality controllers. They ensure that AI-generated content aligns with the client's needs, reflects the organisation's voice, and adheres to the bid strategy. This means checking for accuracy, tailoring messages, and ensuring compliance with the tender requirements.

In our recent APMP AI micro-certification course, we explored how proposal writers can use AI responsibly – as a first draft assistant, not a final author. We discussed the importance of "de-AI-ing" content: reviewing and refining outputs to ensure they are persuasive, relevant and human.

This is where proposal training becomes critical. Teams need to develop the skills to prompt effectively, review rigorously, and apply judgement. AI can help with the heavy lifting, but it's the human touch that wins the work. 

How we can help

At Strategic Proposals, we help teams:

Build AI literacy through tailored proposal training workshops

Develop review frameworks to assess AI-generated content

Strengthen writing skills to ensure every proposal is compelling and compliant


AI is here to stay, but it's your people who will make the difference. To find out more about the key skills and tools necessary to develop powerful, compelling proposals, contact our experts on 0800 0096800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.