Many businesses adopt AI without training. Proposal teams face similar risks if skills are ignored.

Why skills matter in an AI-driven world

The challenge

Creative industries show that rapid AI adoption without training creates capability gaps. Proposal teams risk the same if they rely on tools without structured learning.

Overcoming the challenge

The recent Certified B Corporation "AI in the Creative Industries" report reveals that 56% of businesses have no AI training budget and 40% provide no training at all. Instead, employees are left to self-learn. 

This mirrors what can happen in proposal environments when technology is introduced without guidance. AI can speed up research and drafting, but without understanding how to use it effectively, teams risk inconsistent quality and missed opportunities.

Proposal writing demands clarity, persuasion and compliance. AI can support these goals, but only if people know how to integrate it into workflows. Training ensures teams use AI to enhance creativity rather than dilute originality. It also builds confidence, reduces anxiety and helps maintain standards.

How we can help

We design proposal training that equips teams to use AI responsibly and effectively:

Practical techniques for integrating AI into proposal writing

Guidance on maintaining originality and compliance

Skills to balance automation with human judgement


Read the full report here. To explore how our training can future-proof your proposals, click here or contact our experts on 0800 0096800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.