Our services
AI in proposals and bids
Successfully embedding AI into your proposal and bidding organisation
AI is everywhere right now - across industries, across functions, and certainly across the bidding world. It feels like every week there’s a new tool launch, a new promise of time savings, a new conversation about how AI will ‘change everything.’
And yet, for many proposal professionals, the reality feels very different.
Over 59% of teams are already using AI in some way
35% say they feel overwhelmed by it
If you’re curious about AI but also feeling a little stuck or stressed – you’re not alone.
+80% of proposal professionals describe themselves as having a growth mindset when it comes to AI.
This isn’t about resistance. It’s not about people refusing to learn or being afraid of the future.
However, the same blockers keep showing up again and again – not because proposal teams don’t want to succeed with AI, but because the environment hasn’t been designed to support success.
On one side, we have leadership ambition:
the desire to use AI to save time, cut costs, improve win rates, and work smarter.
On the other side, we have the reality:
the messy, manual, compliance-heavy, high-stakes complexity of proposal work.
Three blockers to success
1.
No structured approach to testing
83% of organisations are using AI tools without a structured way to test what’s working and what’s not.
Result:
Teams can’t learn, iterate, or improve.
2.
No ROI measurement
Only 17% of organisations are tracking the impact of their AI investment.
Result:
AI feels expensive, but leadership can’t prove the benefit - and proposal teams are left defending the spend.
3.
Tech-first decisions with no process alignment
Result:
Automation applied to broken processes – speeding up bad decisions, not better ones.
The answer is simple to say – but hard to do well:
People
People
People
People
Process
Process
Process
Process
Technology
Technology
Technology
Technology
People. Process. Then technology. In that order.
When teams flip that order – when they start with the tech – that’s when we see AI initiatives stall, waste budget, and burn out good people.
AI services designed to deliver success
Based on our research, we've developed a suite of AI services designed to help your team navigate the complexities of AI adoption and implementation effectively and responsibly. Here’s how we can support you:
AI playbook and charter development
Define your team’s AI principles, safety nets, and usage guidelines:
Establish a solid foundation by defining your team’s AI principles, safety nets, and usage guidelines to ensure alignment with your organisational values and objectives.
Support adoption across capture, proposal, SMEs, and leadership:
Facilitate AI integration across all levels of your organisation, ensuring everyone is on the same page and working towards common goals.
Build shared accountability:
Foster a culture of shared accountability where every team member understands their role in the AI journey, driving collective success.
AI-ready process mapping & workflow design
Map your current (“as-is”) proposal process:
Uncover bottlenecks, gaps, and manual pain points in your current proposal process.
Design your future-state (“to-be”) workflows:
Create clear roles, handoffs, and realistic AI use cases to ensure smart, not fast, automation.
Identify where AI adds value:
Determine where AI can truly add value and align process changes with your team capacity and proposal calendar to support adoption without overload.
Refer to our comprehensive service guide for detailed insights and best practices
Content library audit and readiness support
Audit your current knowledge base and content hygiene: Ensure your content is clean and well-organised before training an AI.
Identify risks before training an AI on bad data:
Mitigate risks by maintaining a healthy content ecosystem with proper governance, version control, and SME engagement.
MyProposalPathway
Explore our MyProposalPathway service for a structured approach to proposal management.
This service provides a comprehensive framework to streamline your proposal processes and enhance your team's efficiency.
Learn more about MyProposalPathway here
At Strategic Proposals, we are committed to helping you harness the power of AI to transform your proposal and bid processes.
Contact us today to learn more about our AI services and how we can support your journey towards smarter, more efficient proposal management.