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Resource centre

Thousands of companies have already helped themselves to one or more of our free resources. We’d love you to make use of them as well!

The extensive range of workshops and classes will help everyone who contributes to winning new business or retaining existing business to do it more effectively and efficiently, pushing up win rates and margins.​

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This Black Friday, unlock unmatched quality and creativity with up to 50% off our expert proposal and bid design services!

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This paper explores how you can create a competitive advantage using branding strategies and how to efficiently manage them in your capture process.

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Uncover the secrets to crafting executive summaries and brochures that captivate and convince your audience.

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In an era where artificial intelligence is transforming industries, we are unlocking its untapped potential in the realm of bids and proposals.

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Unlock the secrets of winning bids by mastering the art of connecting every dot in the bid lifecycle.

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More than simply helping to decide which deals you should chase, a good qualification process will help you identify actions that could improve your success.

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We recently received an RFI from a prospect that raised some eyebrows. Here's why...

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Calling in expert resources to support your proposal can fill a gap in your team's capabilities and, crucially, give you an edge over your competitors.

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Strategic Proposals offers an expert team with a proven tool and tailored training courses to help you navigate competitive landscapes.

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Strategic Proposals brings in expert proposal managers with extensive industry experience to lead the bid and proposal process.

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Strategic Proposals offers expert training, coaching, and creative support to ensure your presenters effectively convey your strategy and solution.

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Strategic Proposals provides independent expert reviewers who assess proposals to ensure it creates empathy with the customer and tells a compelling story.

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Strategic Proposals crafts concise, engaging proposal and collateral content that tells a compelling story and resonates with evaluators.

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Strategic Proposals attracts the best designers to create amazingly designed content that elevates your proposal and collateral.

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Strategic Proposals provides courses that provide hands-on training in the latest techniques and competencies to win and retain work in competitive markets.

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We help teams develop winning habits by benchmarking existing capabilities, identifying improvement opportunities, and running transformation programs.

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Personal development has never been so important. But how do you know where you need to sharpen your skills? That's why we developed My Proposal Coach™.

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Here are some highlights taken from Tim and Graham's occasional TGV video series on recruitment, retention and development in the bid and proposal industry.

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Taking a more active approach to active qualification helps improve qualification effectiveness and this paper will show you how.

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Watch our video where Tim and Graham talk about the value of keeping the written proposal conversational, and how to avoid nominalisation.

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Strategic Proposals is committed to staying ahead of innovation in proposal development, so we're exploring applications of AI in our process.

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There's always a lot going on, isn't there? Too much to keep track of, it seems. Here's what we've been up to over the past few months

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This white paper discusses that all-important step in the capture process from business development to proposal.

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Increase your probability of winning with capture tactics that work! To win business in today's highly competitive world, you must stand out from the crowd.

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Strategic Proposals have contributed 5 articles to the latest edition of Bid Solution's award-winning Bidding Quarterly.

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We were delighted to be diamond sponsors and were the official sponsor of the BPC Certification Day on Sunday 2 June.

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Watch our video where we discuss why so many people in the bid and proposal profession fall back on the same baffling words and phrases?

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Our new Procurement Act readiness workshop is essential if you want to bid for public contracts in the UK and stay ahead of the competition.

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From defining objectives, to maintaining customer confidentiality, here'd eight valuable principles to follow if you're considering using generative AI in bids.

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Our latest whitepaper is a must-read, outlining how you can build your winning price window.

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​Directors Lorraine and Jon are contributors to issue 18 of Bid Solutions' Bidding Quarterly

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More than simply helping to decide which deals you should chase, a good qualification process will help you identify actions that could improve your success.

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Our latest white paper unveils the results of our third iteration of primary research about bidders' view of buying.

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BJ Lownie, Strategic Proposals' founder has started to move towards his well-earned retirement in early 2025.

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We are pleased to announce that one of our designers is now APMP graphic certified.

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So pleased to announce that Debbie Mullen has joined our expanding SP family, with 20 years' experience in proposal writing and management.

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We're delighted to welcome Regina Ellis as the latest star signing of our SP family. We are constantly growing as a business, which is great!

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Strategic Proposals have recently presented at the APMP Consultant Showcase. Helping businesses win work and retain contracts.

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Our very own Jon Williams and Graham Ablett feature in the latest BQ, the award-winning publication produced by our friends at Bid Solutions.

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24 ideas for 2024. Inspirational things you can do in the New Year. 

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We were interested to read the first release of the new BSI "PAS 360" code of practice for bid and proposal management, launched last week

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We're so proud of Graham Ablett who won Contribution to the profession at the recent UK APMP awards dinner.

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We are excited to announce we are finalists in the four categories we entered for the UK APMP awards,. Fingers crossed to find out at the awards dinner.

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We are so proud to be the only organisation to sponsor every APMP UK conference since the first. We are all #proudtobeapmp

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This new paper is the third iteration of our popular research report into how buyers view the proposals they receive from their suppliers.

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We're so proud of our award-winning training team. Our APMP training courses have received net promoter scores (NPS) of 94%.

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We put our own Jon Williams up against the might of Artificial Intelligence to see whether people could distinguish between his answer and AI.

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How AI performs against our own Strategic Proposals expert, Jon Williams. We test the power of AI, comparing to real experts.

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We were delighted to sponsor Twickenham Rugby Football Club's (TRFC) recent under-14 tour of Dublin.

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In this informative and engaging session, founding member and advocate of proposals as a profession and APMP and a 40+ year veteran of proposal development,.

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We look at where AI can help and where the human touch remains necessary. We'll discuss the pitfalls of AI and how advanced prompting can get the best results.

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This webinar is all about tips to make your presentation stand out. Whether you present or help presenters to prepare, you'll find these tips to be invaluable.

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Strategic Proposals, have created an environment that is inclusive and we ensure that the proposals industry comes from diverse backgrounds.

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Kicked off our summer 2023 webinar series at Strategic Proposals, with information on our proposal coordinator apprenticeship role.

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BCP Global in Orlando. We are there in force running an APMP Foundation course on the accreditation day, being silver sponsors, and we've got 5 presenters!

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We were proud to sponsor the WIBAP 2023 event this year. There was a touching personal presentation from the lovely Kat and SP were there in force.

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​Strategic Proposals attended the Loopio partner kick-off in May 2023, Strategic Proposals where we won the MASTERY award during the Loopio Partner Awards.

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The aim of the course is to share the key parts of the syllabus with you and maximise your chances of passing the micro-certification.

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We are really pleased to welcome Christine Johnson to the SP family as our office manager.

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We are delighted to announce that we won the top prize - for "Best Integration of Thought Leadership into the Sales Process" worldwide in the 17th Stevie® Awards.

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Run, Mark, Run! We're proud to sponsor one of our writers in this year's London Marathon, supporting Phab Kids.

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Delighted to be a finalist in the Stevie® Awards for Sales & Customer Service, in the category "Best Integration of Thought Leadership into the Sales Process".

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We're really pleased to announce that our training has now been endorsed by the Institute of Sales Professionals (ISP).

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Supplier of the Year is presented to "the organisation that reflects the highest standards that can be achieved by suppliers in the bid and proposal industry".

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The APMP UK Conference (11-12 Oct 2022) was epic! We were the headline sponsors and had a busy few days! We had a brilliant stand and video.

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We've got a great offer for anyone looking to book our APMP Practitioner and Capture Practitioner courses in October and November!

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We're hosting a special event at Hilton Heathrow Terminal 5,  10 October 2022 0830-1800.

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SP directors Jon and Graham show you how the very latest findings from this industry-leading benchmarking model can drive change in your organisation.  

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Watch SP designers Cíara and Marian to see how to create and compile an editable, animated movie using PPT. 

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We're delighted that our colleague Graham Ablett has been elected as a Fellow of the Association of Proposal Management Professionals. 


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SP directors Lorraine and Kat talk about how to create more customer focused proposals to win more deals.

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In November 2021, BQ magazine - the bid & proposal industry's premier magazine worldwide – presented Jon with their inaugural Outstanding Achievement Award for his writing in the publication.

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We're delighted to announce Strategic Proposals won the the top prize at the 17th Annual International Business Awards®.

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It's time for the annual strategic Proposals spring webinar series! Three fantastic sessions to join.  All are advertised on our LinkedIn page and mean you can sign up :)

If you can't attend one or more, they will be recorded and put on here when they are complete - so you can always watch it later!

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Mairi is an industry bid and proposal professional for us at Strategic Proposals and is chair of the APMP UK chapter for 2022. Wonderful news!

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Our team of specialists continues to grow, and we're excited to welcome Tim Syme as the latest member. 

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Win a year of free training and development from SP with our Rising Stars awards 2022.

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​An interactive "podcast" type event with bite-sized hints, tips and tricks that our Proposal Managers learnt in lockdown. This looks at lessons through 2 lenses; work and personal.

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Check out the upcoming dates for all our award-winning APMP certification courses: Foundation, Practitioner & Capture Practitioner.

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​Our eye-opening survey questions the bid and proposal industry's attitude to mental health and wellbeing.

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Hear Graham Ablett and David Pullan talking about influencing techniques, in episode 11 of our Connect and Win series of webinars.

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We look at the trends in buying, sales and marketing that are having an impact on winning in 2021.

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Our annual December round-up this year looks back on a year where we all faced unprecedented challenges.

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Recognising those who have demonstrated extraordinary commitment to proposal management best practice.

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Hear Graham Ablett and David Pullan talking about design in pitches, in episode 3 of our Connect and Win series of webinars 

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We know creativity is highly valued in successful businesses, but can it help you improve your pitches and proposals?

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Our new SP Bursary Scheme will help job seekers, apprentices and those working for charities or social enterprises. 

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Strategic Proposals scoop top prize as world's best "Corporate & Community - Customer Engagement Event"



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Three months into the first lockdown, we wondered how the coronavirus crisis was affecting UK bid and proposal professionals. 

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 A FREE 45-minute briefing on the APMP's new certification, providing clarity on the importance of capture in winning proposals.

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Our UK managing director shares his thoughts on the most important things that bid and proposal teams need to consider. 

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Mairi Morrison shares the results of her Mental Health and Wellbeing survey and looks at how we can limit the damage we do to ourselves.

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In April 2020 we took the temperature on the coronavirus's immediate impact on the proposals industry.

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Draw on our experience of helping candidates to pass the new Objective Testing Examination, launched in summer 2019.

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Our UK Managing Director on the many lessons learnt from over twenty incredible years in proposals.

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