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Our services
WIN, RETAIN, GROW
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Here’s how we help organizations to win more
Winning
proposal services
Proposal and bid management
Capture management
Proposal and bid writing
Design
Reviews
Association of Proposal Management Professionals (APMP) certification and proposal training
APMP signature certification workshops
APMP micro-certification workshops
Proposal, capture and oral presentation training
Developing proposal and bid management capability
Independent, expert benchmarking
Transformation programs
Pre-written content library projects
Process and team design and build
Winning proposals - the recipe for success
Take your sales lead, add a few subject matter experts and sprinkle in a healthy dose of senior management support.
Add our experienced, world-beating proposal experts. A proposal manager to help with your strategy, a writer to bring your story to life, or a designer to make your documents stand out from the crowd.
We’ll do everything we can to help you win the deal - working at proposal speed.
Here are some of the areas in which we can add real value:
RFx responses
Pre-proposal planning
Proposal and bid management
Proposal strategy and storyboarding
Proposal writing and editing
Proposal design
Document management
Expert proposal reviews
We've helped clients win $68bn CAD with a capture rate of over 90%
Creating and developing presentations
Proactive proposals
Value reports for existing clients
Renewal proposals and presentations
Capture planning and management
Bespoke bid videos and animations
Digital solutions including microsites
Sales meeting collateral
APMP certification
Proposal and bid training courses
Our award-winning proposal and bid training courses are built on our procurement insights, research, best practices and our work in the real proposal world.
Tailored, in-house courses delivered face-to-face or virtually
View our training syllabus for 2025Public Winning Proposals MasterclassTM
See here for more detailsAPMP certification courses for individuals and in-house teams
See here for more detailsOn-demand learning modules for individuals, "Proposal Essentials"
See here for more detailsCoaching courses for small teams and individuals
Email usProposal training and certification
We’re extremely pleased and justifiably proud to have been named as an Endorsed Training Provider by the Institute of Sales Professionals (ISP) in the UK. It’s a solid recognition of the value and importance that bids and proposals play in the overall sales process.
Developing proposal and bid management management capability
There’s a raft of ways we can develop and enhance your current internal capabilities
Independent, expert benchmarking of your current capabilities
Improvement plans and return on investment modelling
Proposal quality reviews
Proposal and oral presentation team organization design
Proposal and oral presentation process consultancy
Proposal content library creation or development
Free-of-charge assessment via the Proposal Benchmarker (below)
PAS 360
Free self-assessment tool for PAS360:2023 code of practice for bid and proposal management
Tell me more...
In October 2023, the British Standards Institute (BSI) published the new code of practice for bid and proposal management, in partnership with the Association of Proposal Management Professionals (APMP).
Strategic Proposals’ free online tool will let you assess how you measure up against this new code, and to identify improvement opportunities.
It should take you no more than an hour. You’ll walk through each of the eleven categories in the code, answering simple questions and get your results immediately.
So, are you ready to see how you measure up? Let’s go!
My Proposal CoachTM
My Proposal Coach - here to help you test and improve your proposal, bid and capture skills.
Whatever your role in proposals, to continually develop and hone your skills, you need to understand where your strengths and weaknesses are. My Proposal Coach challenges you across a full range of competencies and helps you recognize areas that you should focus on to keep on top of your game and improve your performance. To take the 45-minute self-assessment, hit start. What are you waiting for?
Or watch our video first...
Proposal Benchmarker™
Start your improvement journey with SP by using our acclaimed, industry-leading online benchmarking tool. It's free, it'll take you about 45 minutes, and you'll get a detailed report with recommendations.
Or watch our video first...