By Marian Paton on Saturday, 15 November 2025
Category: Blogs

Why health sector proposals lead the way

 The Proposal BenchmarkerTM shows how health sector teams consistently outperform their peers in proposal excellence.

What the Proposal Benchmarker™​ tells us

The challenge​

​In a sector where procurement is complex and competition is fierce, health organisations must consistently deliver high-quality, persuasive proposals. The challenge lies in maintaining leadership while continuing to evolve and innovate.

Overcoming the challenge​
Health sector teams are setting the standard. According to the Proposal Benchmarker, they lead the way in multiple areas of proposal excellence.
They're best at developing compelling strategies, securing the right resources, and working as cohesive, high-performing teams. Their governance and review processes are robust, and they consistently produce the highest quality proposals across all sectors.


What sets them apart?​

​Exceptional quality: Proposals are clear, compliant, and compelling—thanks to structured collaboration and skilled content creation.​
Leadership that champions best practice: Bid leaders embed proposal strategy into organisational culture, driving consistency and excellence.​
Clear ROI: Health teams measure and report on the return from proposal efforts, securing ongoing investment and support.​

Proactive renewal strategies: They don't wait for the RFP. Instead, they influence outcomes early with strategic, proactive proposals. 

 Purpose-built collaboration: Dedicated physical and virtual spaces support focused teamwork and creativity.

But leadership means never standing still. To stay ahead, health sector teams must continue to innovate, evolve their storytelling, and benchmark beyond their own sector.​

How we can help

 Strategic Proposals supports health sector teams to stay at the top:​
Benchmark your performance with the Proposal Benchmarker​
•Enhance proposal writing through tailored training and coaching​
Build proactive renewal strategies and embed best practice​

Build proactive renewal strategies and embed best practice 

Expand APMP certification and track ROI with balanced scorecards

 Explore ways to stay ahead using AI

Leadership is earned every day. Keep innovating, keep improving, and keep setting the standard for proposal excellence.


​To find out more about the key skills and tools necessary to develop powerful, compelling proposals contact our experts on 0800 0096800​ or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.​

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