This perspective details twelve things we're seeing the most successful bid and proposal teams doing right now to optimise their win rates and gain competitive advantage.

This perspective challenges the mindset that success depends on hitting 'submit'. Instead, it uncovers what winning teams do before a bid exists, and how that can help you shorten time to income, increase your team's influence, and win more without chasing every tender.

Rebids are often seen as safe territory. After all, you've delivered the service, built the relationship, and know the client well. But that sense of security can be deceptive — and dangerous.