By Kat on Thursday, 12 June 2025
Category: White papers

What's the value of design in bidding today?

We're pleased to launch our new white paper, exploring the value of design in bids today.

Fresh research into how design is being used right now across bid teams — in-house, outsourced, and everything in between.

At Strategic Proposals, we've long championed the value of great design in proposals — from sponsoring the first APMP design award nearly a decade ago, to helping teams integrate design thinking into their bid processes.

In 2025, with buyer expectations evolving and competition fiercer than ever, design is no longer a "nice to have" — it's a critical differentiator.

Our new white paper explores the findings and shares insights from across the profession.

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