White papers

How happy are you at work? What motivates you and what frustrates you? Do you feel valued? This research report is a pulse-check on wellbeing in the bid and proposal professional. Nearly 300 of you around the world shared how you're feeling. The report analyses your views, provides strategic insights, and offers practical suggestions for how teams can improve wellbeing.

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White papers

Discover how proposal designers can redefine their role in the age of AI - explore strategic insights, evolving responsibilities, and actionable tools for staying indispensable.

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White papers

At Strategic Proposals, we’ve long championed the value of great design in proposals — from sponsoring the first APMP design award nearly a decade ago, to helping teams integrate design thinking into their bid processes. In 2025, with buyer expectations evolving and competition fiercer than ever, design is no longer a "nice to have" — it's a critical differentiator. So we undertook fresh research to find out how design is being used right now across bid teams — in-house, outsourced, and everything in between. Our new white paper explores the findings and shares insights from across the profession.

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White papers

This research report explores how organisations have approached the AI challenge, based on deep-dive interviews with bid and proposal professionals worldwide. What's worked � and what hasn't? And how can you use their experiences to shape your own approach to exploiting AI? The research was first presented at APMP's annual conference in Nashville in May 2025 in a session described in feedback as "Hands down, the must-see session of BPC!"

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Bid Competitive Intelligence: The art of winning
White papers

We're pleased to launch our new white paper, exploring the importance of competitive intelligence (CI) in the bid and proposal process. 

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What's the latest on GenAI in bidding?
White papers

Unlock the future of bidding: GenAI's current impact on winning proposals revealed.  

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Branding strategies for capture
White papers

This paper explores how you can create a competitive advantage using branding strategies and how to efficiently manage them in your capture process.

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Unlocking your potential
White papers

Personal development has never been so important. But how do you know where you need to sharpen your skills? That's why we developed My Proposal Coach™.

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What is active qualification and why does it matter?
White papers

Taking a more active approach to active qualification helps improve qualification effectiveness and this paper will show you how.

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Winning more with a seamless capture process
White papers

This white paper discusses that all-important step in the capture process from business development to proposal.

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Capture tactics that work
News

Increase your probability of winning with capture tactics that work! To win business in today's highly competitive world, you must stand out from the crowd.

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Getting more strategic with pricing - a new white paper
White papers

Our latest white paper is a must-read, outlining how you can build your winning price window.

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Our new white paper! The bidders' guide to buying
White papers

Our latest white paper unveils the results of our third iteration of primary research about bidders' view of buying.

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AI in Bids and Proposals - Research Findings
White papers

We launched an online survey on AI in the bid and proposal world, and making lives easier. Take a look at the results from the survey.

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Our new white paper! The buyers' view of bidding - 2023
White papers

This new paper is the third iteration of our popular research report into how buyers view the proposals they receive from their suppliers.

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New for '22 - How the best win
White papers

Five years in the making! Our latest white paper unveils the results of in-depth, real-time profiles of bidding organisations worldwide.

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Get ahead in transport and logistics
White papers

​Discover how we can draw upon our tried-and-tested approach to work with you on a specific deal or help you improve your own capabilities.

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Mental health and wellbeing - a disturbing picture
White papers

​Our eye-opening survey questions the bid and proposal industry's attitude to mental health and wellbeing.

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Gaining a competitive advantage through capture planning
White papers

As APMP launches its new Capture Planning certification, we look at how capture and proposal management go together.

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2020: The Year That Changed Everything
White papers

Jon Williams' acclaimed presentation lifts the lid on the extraordinary professional changes we all faced in 2020.

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