Train for success
Winning Sales Proposals
A Sales Masterclass
for individuals or small teams
Winning Sales Proposals
Proposals are critical to successful selling. Done well, they resonate with the customer, clearly differentiate you from competitors, and position you to win the bid.
Yet many sales professionals find proposal writing challenging. The good news? Winning can be easy! Whether you’re bidding into the government or private sector, join us to learn proven, practical techniques that will help you to win more.
Sales leads
Content contributors
Senior managers
Bid and proposal specialists
Online course dates
Course content
This course will talk you through seven steps to help you develop a great proposal. We’ll cover:
- Qualification – deciding whether or not you should bid
- Planning for success before the RFP / ITT lands
- Developing a compelling proposal strategy and story
- Planning your content before you start writing, to maximise evaluation scores
- The role and structure of a great executive summary
- Top tips for writing clear, persuasive proposal content
- The power of a good review process to sharpen your submission and learn lessons.
Presenter
Award-winning presenter Jon Williams – a Fellow of the UK Sales Association – will lead the session. Jon’s a renowned keynote speaker and the co-author of bestseller “Proposal Essentials”.
Jon’s well-known for running interactive, engaging courses. There’ll be plenty of case studies and discussion. And he’ll share anecdotes from his 27 years in bidding – working with sales teams in 40 countries - to bring the topic to life!
Course duration
We know you don’t want to be off the road all day: you’ve got clients to talk to and deals to win. So we’ll start at 10:00 and finish at 16:00, with a few short breaks during the day. We’ll run the session on Teams.
And you’ll receive a copy of our acclaimed publication “The Sales Proposal Playbook” for future reference.
Tailored, in-house courses delivered face-to-face or virtually
View our training syllabusAPMP certification courses for individuals and in-house teams
See here for more detailsOn-demand learning modules for individuals, "Proposal Essentials"
See here for more details