A webinar where Ceri talks about combining lessons learned, structured thinking, and the power of AI and automation to modernize qualification.
The Go/No-Go Reboot: Reduce Bias, Save Time, Win More
Date: 1st May 2025
Host: VisibleThread as part of Optimize25
Speakers: Ceri Mescall.
Length: 48 minutes
Cognitive bias is a silent deal-breaker in proposals - distorting qualification decisions and leading teams down unwinnable paths. But as this session made clear: objectivity is the key to smarter bid decisions.
In this webinar, Ceri showed attendees how to combine lessons learned, structured thinking, and the power of AI and automation to modernize Go/No-Go frameworks for 2025.
She covered:
✅ How to spot common biases like confirmation bias, sunk cost fallacy, and anchoring
✅ What a high impact Go/No-Go framework looks like today
✅ How to turn past bid data into predictive insights
