Wordy slides and clunky handouts can kill your pitch, here’s how to avoid it.

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Inconsistent messaging between proposals and pitches or bid presentations can derail even the strongest bid.

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Live deals demand immediate attention. The pressure is on to mobilise quickly, align the team, and produce a compelling submission — all while managing internal expectations and tight deadlines. Without the right support, friction creeps in: unclear roles, inconsistent messaging, and missed opportunities.

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Discover how proposal designers can redefine their role in the age of AI - explore strategic insights, evolving responsibilities, and actionable tools for staying indispensable.

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Branding doesn’t have to slow you down. Learn how to embed creativity into your proposal process - fast, focused, and effective.

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Branding isn’t just a design exercise, it’s a strategic tool that starts at capture. Discover how early branding shapes client perception and sets your bid apart.

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At Strategic Proposals, we’ve long championed the value of great design in proposals — from sponsoring the first APMP design award nearly a decade ago, to helping teams integrate design thinking into their bid processes. In 2025, with buyer expectations evolving and competition fiercer than ever, design is no longer a "nice to have" — it's a critical differentiator. So we undertook fresh research to find out how design is being used right now across bid teams — in-house, outsourced, and everything in between. Our new white paper explores the findings and shares insights from across the profession.

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Our design team is here to ensure you leverage design to increase your impact and chances of winning.

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Dive into the transformative journey of proposal design and learn how these unsung heroes are redefining success in the competitive realm of bidding.

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What does design mean to you? Is it just about aesthetics, or does it hold a deeper significance? We've reimagined design to be more than just visual appeal.

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We are pleased to announce that one of our designers is now APMP graphic certified.

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