Blogs
In the competitive arena of bidding, the three Cs - Customer, Capability, and Competition - form the cornerstone of a win and proposal strategy. But it’s the first C, the Customer, that often holds the key to unlocking a winning bid. To truly understand the customer, we must delve into the three (and sometimes four) tiers of understanding. Let’s test if you’ve unpeeled all these layers on the bid you’re working on at the moment…
More than simply helping to decide which deals you should chase, a good qualification process will help you identify actions that could improve your success.
Every story has a beginning. And the beginning is a great place to start. But in the world of proposals, sometimes the best place to start might be to not start at all.