Maximising content quality: tips for getting the best from your contributors

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Ensuring the highest quality of content from contributors is a pivotal challenge for bid and proposal managers.

Maintaining standards

The quality of the content can make or break a proposal, and it's essential to harness the collective expertise of your team to produce a compelling bid. However, managing a diverse group of contributors and maintaining a high standard can be daunting.
The risk of not maximising content quality is clear: subpar contributions can significantly weaken a proposal's impact, potentially leading to a lost bid. Moreover, inconsistent or low-quality content can reflect poorly on your organization's professionalism and attention to detail.

Clear guidelines and expectations

To address this challenge, bid and proposal managers must establish clear guidelines and expectations for contributors. This includes providing a detailed brief that outlines the proposal's objectives, the target audience, and the desired tone and style. It's also crucial to create an environment that encourages open communication, where contributors feel comfortable seeking clarification and feedback.

Providing constructive feedback is another key tactic. It helps contributors understand how they can improve and align their work with the proposal's overall strategy. Editing support, whether through peer reviews or professional editors, can also elevate the quality of the content.

Recognising and rewarding high-quality contributions is equally important. It not only motivates contributors to maintain high standards but also fosters a culture of excellence within the team.

You might want to take some tips from Denise Mullen – our ex-journalist who shared her thoughts on getting the best out of SMEs in a blog and interview here.

For bid and proposal managers looking to enhance their content quality, Strategic Proposals offers training and coaching services that provide valuable insights and practical tips. Our programs are designed to help you get the best from your contributors, ensuring that your proposals are persuasive and well-crafted. Visit our training area here for more information and to elevate your communication prowess. Or give us a call on 0800 009 6800 or drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it..

To find out more about the key skills and tools necessary to develop powerful, compelling proposals contact our experts on 0800 009 6800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
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