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From proposal to pitch: Why consistency is key

Inconsistent messaging between proposals and pitches or bid presentations can derail even the strongest bid.


Aligning your story across formats

The challenge

Too often, pitch presentations feel disconnected from the written proposal. The story shifts, the messaging changes, and the client is left confused. This inconsistency undermines credibility and weakens the overall impact of your bid.

Overcoming the challenge

A winning pitch starts with alignment. The proposal sets the foundation – the pitch should build on it, not reinvent it. We often see teams create presentations in isolation, without revisiting the proposal's core messages. The result? Mixed signals and missed opportunities.

To fix this, we help teams:


Retain momentum between the submission and pitch preparation


Revisit the proposal's win themes and client-centric story


Ensure every presenter understands the narrative arc and their role in it


Translate key messages into compelling visuals and spoken content

Consistency doesn't mean repetition – it means reinforcement. When the pitch echoes the proposal's strengths, it builds trust and clarity.

How we can help

We support pitch alignment through:

Proposal training and pitch coaching

Storyboarding and messaging workshops

Script writing and presenter coaching

Presentation design and rehearsal support



To find out more about how we help teams deliver consistent, compelling pitches that reinforce your proposal story, contact our experts on 0800 0096800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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