80% of proposal professionals say they have a growth mindset about AI. But 35% still feel overwhelmed by it.
AI in proposals: Why structure drives success
Date: 28th May 2025
Speakers: Ceri Mescall and Graham Ablett
Length: 1 hour
It's not that teams are unwilling.
It's that they're being handed a tool… without a plan.
In this webinar Graham Ablett and Ceri Mescall aren't talking about whether AI can write a proposal.
They're talking about why so many AI initiatives stall - and what it really takes to make this work in the messy, complex, high-stakes world of bidding.
You'll meet the five personas we keep seeing across the industry:
⭐ The Overwhelmed Proposal Manager
⭐ The Cynical Writer
⭐ The Hopeful Innovator
⭐ The Tool-Pusher Executive
⭐ The Stretched-Thin Knowledge Manager
Different roles. Same frustrations.
Because the blocker isn't mindset - it's structure.
They cover:
➡️ Why success with AI starts with people and process (not technology)
➡️ Where to focus your AI efforts for the biggest impact without wasting time or budget
➡️ How to move from overwhelmed to on track, without burning out your team
If you have any questions, please get in touch!
