News

We're delighted to continue our support for APMP for another year!

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Service guides

The new Sales Proposal Playbook gives salespeople and business development people a step-by-step advice on how to develop a winning proposal. It's packed with practical advice - from how to decide which deals to chase, to how to plan, to how to write great content. It's an invaluable resource for all salespeople working on bids – and for anyone else involved in the proposal process.

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Service guides

We’ve released a free AI Benchmarker for Bids - a one‑page scorecard to help bid and proposal teams assess AI readiness and plan practical next steps.

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Blogs

This perspective details twelve things we're seeing the most successful bid and proposal teams doing right now to optimise their win rates and gain competitive advantage.

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The latest Winning Ways is out now!
News

There's always a lot going on, isn't there? Too much to keep track of, it seems. Here's what we've been up to over the past few months

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Capture Benchmarker launched!
News

High-performing teams don't chase opportunities – they shape them. The Capture Benchmarker gives capture, sales, and proposal leaders a data-backed view of where their strategy stands against industry leading practices. Benchmark your capture capability today – and turn insight into impact.

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The 5 Questions That Reveal Your Proposal Team's Culture: a webinar
News

Ceri Mescall presented this webinar at a recent Visible thread event.

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Proposal Happiness Index: a webinar
Webinars and videos

Our Proposal Happiness paper has been explained in a webinar by Jon Williams and Ceri Mescall.  

Note - you need to be an APMP member to view this on APMPTV.

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Welcome to Paul Mooney!
News

Delivering training in French and supporting French clients.

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Giving you the competitive edge in Energy
News

​The energy sector is diverse and dynamic, encompassing oil and gas, renewable energy, utilities and power, energy technology and energy consulting and advisory. Our team has extensive experience in helping organisations to secure major deals and improve their proposal success rates.

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The Proposal Happiness Index 2025
White papers

How happy are you at work? What motivates you and what frustrates you? Do you feel valued? This research report is a pulse-check on wellbeing in the bid and proposal professional. Nearly 300 of you around the world shared how you're feeling. The report analyses your views, provides strategic insights, and offers practical suggestions for how teams can improve wellbeing.

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The evolving role of the proposal designer
White papers

Discover how proposal designers can redefine their role in the age of AI - explore strategic insights, evolving responsibilities, and actionable tools for staying indispensable.

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What's the value of design in bidding today?
White papers

At Strategic Proposals, we’ve long championed the value of great design in proposals — from sponsoring the first APMP design award nearly a decade ago, to helping teams integrate design thinking into their bid processes. In 2025, with buyer expectations evolving and competition fiercer than ever, design is no longer a "nice to have" — it's a critical differentiator. So we undertook fresh research to find out how design is being used right now across bid teams — in-house, outsourced, and everything in between. Our new white paper explores the findings and shares insights from across the profession.

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A webinar: The Go/No-Go Reboot
Webinars and videos

Cognitive bias is a silent deal-breaker in proposals - distorting qualification decisions and leading teams down unwinnable paths. But as this session made clear: objectivity is the key to smarter bid decisions.

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AI in the real world
White papers

This research report explores how organisations have approached the AI challenge, based on deep-dive interviews with bid and proposal professionals worldwide. What's worked � and what hasn't? And how can you use their experiences to shape your own approach to exploiting AI? The research was first presented at APMP's annual conference in Nashville in May 2025 in a session described in feedback as "Hands down, the must-see session of BPC!"

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AI in Proposals: People, Process, THEN Technology: a webinar
News

In February (2025) Ceri Mescall (the MD of SP Canada) presented at the APMP National Chapter in Canada. All about AI in proposals: watch it to learn more!  

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Spring webinar series: The value of design
Webinars and videos

The first in our spring webinar series was all about the value of design. Based on primary research - our thoughts on your thoughts!

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Spring webinar series: AI in proposals
Webinars and videos

80% of proposal professionals say they have a growth mindset about AI. But 35% still feel overwhelmed by it.

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The latest Winning Ways is out now!
News

​Here's the fourth edition of our quarterly Winning WaysTM newsletter, where we share industry news and insights. 

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Our spring webinar series is back for its fifth year!
News

Come and join us for one (or all) of our fantastic insight sessions. 

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