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The Proposal Happiness Index 2025

White papers / News

How happy are you at work? What motivates you and what frustrates you? Do you feel valued? This research report is a pulse-check on wellbeing in the bid and proposal professional. Nearly 300 of you around the world shared how you're feeling. The report analyses your views, provides strategic insights, and offers practical suggestions for how teams can improve wellbeing.

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The evolving role of the contemporary proposal designer

White papers / News

Discover how proposal designers can redefine their role in the age of AI - explore strategic insights, evolving responsibilities, and actionable tools for staying indispensable.

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What's the value of design in bidding today?

White papers / News

At Strategic Proposals, we’ve long championed the value of great design in proposals — from sponsoring the first APMP design award nearly a decade ago, to helping teams integrate design thinking into their bid processes. In 2025, with buyer expectations evolving and competition fiercer than ever, design is no longer a "nice to have" — it's a critical differentiator. So we undertook fresh research to find out how design is being used right now across bid teams — in-house, outsourced, and everything in between. Our new white paper explores the findings and shares insights from across the profession.

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AI in the real world

White papers / News

This research report explores how organisations have approached the AI challenge, based on deep-dive interviews with bid and proposal professionals worldwide. What's worked � and what hasn't? And how can you use their experiences to shape your own approach to exploiting AI? The research was first presented at APMP's annual conference in Nashville in May 2025 in a session described in feedback as "Hands down, the must-see session of BPC!"

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Bid Competitive Intelligence: The art of winning

White papers / News

We're pleased to launch our new white paper, exploring the importance of competitive intelligence (CI) in the bid and proposal process. 

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What's the latest on GenAI in bidding?

White papers

Unlock the future of bidding: GenAI's current impact on winning proposals revealed.  

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Branding strategies for capture

White papers / News

This paper explores how you can create a competitive advantage using branding strategies and how to efficiently manage them in your capture process.

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Unlocking your potential

White papers / News

Personal development has never been so important. But how do you know where you need to sharpen your skills? That's why we developed My Proposal Coach™.

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What is active qualification and why does it matter?

White papers / News

Taking a more active approach to active qualification helps improve qualification effectiveness and this paper will show you how.

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Winning more with a seamless capture process

White papers / News

This white paper discusses that all-important step in the capture process from business development to proposal.

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Capture tactics that work

News / White papers

Increase your probability of winning with capture tactics that work! To win business in today's highly competitive world, you must stand out from the crowd.

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Getting more strategic with pricing - a new white paper

White papers

Our latest white paper is a must-read, outlining how you can build your winning price window.

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Our new white paper! The bidders' guide to buying

White papers / News

Our latest white paper unveils the results of our third iteration of primary research about bidders' view of buying.

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AI in Bids and Proposals - Research Findings

White papers

We launched an online survey on AI in the bid and proposal world, and making lives easier. Take a look at the results from the survey.

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Our new white paper! The buyers' view of bidding - 2023

White papers / News

This new paper is the third iteration of our popular research report into how buyers view the proposals they receive from their suppliers.

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New for '22 - How the best win

White papers

Five years in the making! Our latest white paper unveils the results of in-depth, real-time profiles of bidding organisations worldwide.

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Get ahead in transport and logistics

White papers / Service guides

​Discover how we can draw upon our tried-and-tested approach to work with you on a specific deal or help you improve your own capabilities.

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Mental health and wellbeing - a disturbing picture

White papers

​Our eye-opening survey questions the bid and proposal industry's attitude to mental health and wellbeing.

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Gaining a competitive advantage through capture planning

White papers

As APMP launches its new Capture Planning certification, we look at how capture and proposal management go together.

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2020: The Year That Changed Everything

White papers

Jon Williams' acclaimed presentation lifts the lid on the extraordinary professional changes we all faced in 2020.

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When London Bridge was falling down, falling down, falling down

White papers

Time for a giggle as Jon Williams imagines dealing with an ITT that turns out to be one of our favourite nursery rhymes!

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Using strategies and techniques for successful renewals

White papers

Snooze and you lose. We highlight how taking the initiative is key when it comes to dealing with renewals.

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Think like a designer and improve your proposals

White papers

We know creativity is highly valued in successful businesses, but can it help you improve your pitches and proposals?

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Did we cope well? The coronavirus survey

News / White papers

Three months into the first lockdown, we wondered how the coronavirus crisis was affecting UK bid and proposal professionals. 

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20+ years, 20+ lessons

Webinars and videos / White papers

Our UK managing director shares his thoughts on the most important things that bid and proposal teams need to consider. 

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Mental health and wellbeing in the proposal industry

Webinars and videos / White papers

Mairi Morrison shares the results of her Mental Health and Wellbeing survey and looks at how we can limit the damage we do to ourselves.

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"Coronavirus views" - survey of first impressions

White papers

In April 2020 we took the temperature on the coronavirus's immediate impact on the proposals industry.

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Let pre-written content form part of a winning strategy

White papers

Updating your library of high quality pre-written content is an efficient way to boost your chances of winning.

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Jon Williams' keynote speech from "Proposals 2020"

White papers

Our UK Managing Director on the many lessons learnt from over twenty incredible years in proposals.

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Making proactive proposals work for you

White papers

The increasing benefits of including proposals as part of your proactive sales and marketing strategy are clear to see. 

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So what? Creating value in your proposals

White papers

With buyers wanting real value, here's how to show them you've listened and understood what they really need.

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