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News / Blogs

How agile bidding strategies help defence suppliers respond faster to MOD and NATO opportunities.

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News / Sector guides

​The energy sector is diverse and dynamic, encompassing oil and gas, renewable energy, utilities and power, energy technology and energy consulting and advisory. Our team has extensive experience in helping organisations to secure major deals and improve their proposal success rates.

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White papers / News

How happy are you at work? What motivates you and what frustrates you? Do you feel valued? This research report is a pulse-check on wellbeing in the bid and proposal professional. Nearly 300 of you around the world shared how you're feeling. The report analyses your views, provides strategic insights, and offers practical suggestions for how teams can improve wellbeing.

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The evolving role of the contemporary proposal designer

White papers / News

Discover how proposal designers can redefine their role in the age of AI - explore strategic insights, evolving responsibilities, and actionable tools for staying indispensable.

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What's the value of design in bidding today?

White papers / News

At Strategic Proposals, we’ve long championed the value of great design in proposals — from sponsoring the first APMP design award nearly a decade ago, to helping teams integrate design thinking into their bid processes. In 2025, with buyer expectations evolving and competition fiercer than ever, design is no longer a "nice to have" — it's a critical differentiator. So we undertook fresh research to find out how design is being used right now across bid teams — in-house, outsourced, and everything in between. Our new white paper explores the findings and shares insights from across the profession.

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A webinar: The Go/No-Go Reboot

Webinars and videos / News

A webinar where Ceri talks about combining lessons learned, structured thinking, and the power of AI and automation to modernize qualification. 

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AI in the real world

White papers / News

This research report explores how organisations have approached the AI challenge, based on deep-dive interviews with bid and proposal professionals worldwide. What's worked � and what hasn't? And how can you use their experiences to shape your own approach to exploiting AI? The research was first presented at APMP's annual conference in Nashville in May 2025 in a session described in feedback as "Hands down, the must-see session of BPC!"

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AI in Proposals: People, Process, THEN Technology: a webinar

News

In February (2025) Ceri Mescall (the MD of SP Canada) presented at the APMP National Chapter in Canada. All about AI in proposals: watch it to learn more!  

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Spring webinar series: The value of design

Webinars and videos / News

The first in our spring webinar series was all about the value of design. Based on primary research - our thoughts on your thoughts!

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Spring webinar series: AI in proposals

Webinars and videos / News

80% of proposal professionals say they have a growth mindset about AI. But 35% still feel overwhelmed by it.

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The latest Winning Ways is out now!

News

​Here's the fourth edition of our quarterly Winning WaysTM newsletter, where we share industry news and insights. 

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Our spring webinar series is back for its fifth year!

News

Come and join us for one (or all) of our fantastic insight sessions. 

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Bid Competitive Intelligence: The art of winning

White papers / News

We're pleased to launch our new white paper, exploring the importance of competitive intelligence (CI) in the bid and proposal process. 

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Introducing Gaby: Insights from a Global Leader

News / Webinars and videos

Gaby Ostrovsky, our new team member, brings a wealth of experience in leading teams across different regions, making them an invaluable asset to our proposal team.

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How journalism, public affairs, and ghost writing skills can help win bids

Blogs / News

Have you ever wondered how the skills from journalism, public affairs, and ghost writing can elevate your proposal writing? These disciplines are not just about writing; they are about crafting a narrative, engaging the audience, and delivering a clear, concise message. Denise Mullen, our new team member, brings a wealth of experience from these fields, making her an invaluable asset to our proposal team.

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Time for you to get in on the Act!

Service guides / News

Our new Procurement Act readiness workshop is essential if you want to bid for public contracts in the UK and stay ahead of the competition.

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Denise Mullen - using her skills!

News / Webinars and videos

We're thrilled to introduce Denise Mullen, who has already made a significant impact with Strategic Proposals clients.

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Experienced. Agile. Teamwork. Our Proposal Management.

News / Webinars and videos

Introducing our proposal management & consulting team and how you need them in every scenario!

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MyProposalPathway

Service guides / News

Welcome to MyProposalPathway, a revolutionary service brought to you by Hovester and Strategic Proposals. In today's fast-paced business environment, selecting the right AI and automation tools can be a daunting task. With countless options available, making an informed decision requires significant time and effort. That's where MyProposalPathway comes in.

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Truly persuasive writing

News / Webinars and videos

Our writing team is here to help you to craft concise proposal and collateral content that is a joy to read and tells a story, taking clients on a journey.

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Staying on track: techniques for keeping your bid plan on schedule

News / Blogs

The ability to keep a bid plan on track ensures that every phase of the proposal process is completed on time, ultimately leading to a timely submission. However, the complexity of coordinating multiple tasks and contributors can often lead to delays. The risk of a derailed schedule is significant. Time is a finite resource, and any delays can compress the remaining schedule, forcing teams to rush and potentially compromise the quality of the proposal. Moreover, missing the submission deadline can disqualify the bid altogether, wasting the effort and resources invested.

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Design to win

Webinars and videos / News

Watch Rachel Fisher share her creative insights and learn how design can transform your process.

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Balancing internal bid process and governance effort with time spent generating compelling proposals

Blogs / News

Insights from our recent poll: ​What's the right balance between internal bid process/governance effort versus creating a compelling proposal?

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Discover the power of design with our expert team

Webinars and videos / News

Our design team is here to ensure you leverage design to increase your impact and chances of winning.

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Proposal Benchmarker™ January 2025 update

News / Webinars and videos

This video provides everyone with a reminder of what the Proposal Benchmarker is and what the data held within is telling us. Watch for more insights.

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The power of 3 - part 3

Webinars and videos / News

Discover the secrets to winning in business with insights from industry experts. Watch now!

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The power of 3 - part 2

Webinars and videos / News

Introducing SP's new directors: discover their expertise, insights, and vision for future success

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The power of 3 - part 1

Webinars and videos / News

We are thrilled to introduce our three new SP directors and share some of their knowledge and experience in this first of a three-part video series.

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The evolving role of the contemporary proposal designer

Blogs / News

Dive into the transformative journey of proposal design and learn how these unsung heroes are redefining success in the competitive realm of bidding.

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The latest Winning Ways is out now!

News

There's always a lot going on, isn't there? Too much to keep track of, it seems. Here's what we've been up to over the past few months

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We're growing our team!

News

We're excited to announce that Gaby will be joining us in December, bringing over 25 years of experience in bids and proposals to our team.

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Black Friday offer - up to 50% off our expert proposal and bid design services!

News

This Black Friday, unlock unmatched quality and creativity with up to 50% off our expert proposal and bid design services!

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Branding strategies for capture

White papers / News

This paper explores how you can create a competitive advantage using branding strategies and how to efficiently manage them in your capture process.

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Fancy or Strategic? Crafting executive summaries and brochures that win

Blogs / News

Uncover the secrets to crafting executive summaries and brochures that captivate and convince your audience.

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Unlocking the value of AI in bids

Blogs / News

In an era where artificial intelligence is transforming industries, we are unlocking its untapped potential in the realm of bids and proposals.

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The Art of Winning: connecting the dots in the bid lifecycle

Blogs / News

Unlock the secrets of winning bids by mastering the art of connecting every dot in the bid lifecycle.

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The rise of AI in RFP and ITT writing

Blogs / News

We recently received an RFI from a prospect that raised some eyebrows. Here's why...

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Winning bid services

Service guides / News

Calling in expert resources to support your proposal can fill a gap in your team's capabilities and, crucially, give you an edge over your competitors.

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Winning through capture management services

Service guides / News

Strategic Proposals offers an expert team with a proven tool and tailored training courses to help you navigate competitive landscapes.

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Winning through proposal management services

Service guides / News

Strategic Proposals brings in expert proposal managers with extensive industry experience to lead the bid and proposal process.

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Winning through pitching services

Service guides / News

Strategic Proposals offers expert training, coaching, and creative support to ensure your presenters effectively convey your strategy and solution.

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Winning through expert review services

Service guides / News

Strategic Proposals provides independent expert reviewers who assess proposals to ensure it creates empathy with the customer and tells a compelling story.

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Winning through writing services

Service guides / News

Strategic Proposals crafts concise, engaging proposal and collateral content that tells a compelling story and resonates with evaluators.

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Winning through design services

Service guides / News

Strategic Proposals attracts the best designers to create amazingly designed content that elevates your proposal and collateral.

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High-impact training to improve win rates

Service guides / News

Strategic Proposals provides courses that provide hands-on training in the latest techniques and competencies to win and retain work in competitive markets.

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Winning through capability development services

Service guides / News

We help teams develop winning habits by benchmarking existing capabilities, identifying improvement opportunities, and running transformation programs.

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Unlocking your potential

White papers / News

Personal development has never been so important. But how do you know where you need to sharpen your skills? That's why we developed My Proposal Coach™.

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What is active qualification and why does it matter?

White papers / News

Taking a more active approach to active qualification helps improve qualification effectiveness and this paper will show you how.

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TGV (Tim & Graham Verbalise) Episode 3

News / Webinars and videos

Watch our video where Tim and Graham talk about the value of keeping the written proposal conversational, and how to avoid nominalisation.

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Developing proposals with Gen-AI

News

Strategic Proposals is committed to staying ahead of innovation in proposal development, so we're exploring applications of AI in our process.

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The latest Winning Ways is out now!

News

There's always a lot going on, isn't there? Too much to keep track of, it seems. Here's what we've been up to over the past few months

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Winning more with a seamless capture process

White papers / News

This white paper discusses that all-important step in the capture process from business development to proposal.

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Capture tactics that work

News / White papers

Increase your probability of winning with capture tactics that work! To win business in today's highly competitive world, you must stand out from the crowd.

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A flush of articles!

News

Strategic Proposals have contributed 5 articles to the latest edition of Bid Solution's award-winning Bidding Quarterly.

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SP shines at BPC NOLA!

News / Webinars and videos

We were delighted to be diamond sponsors and were the official sponsor of the BPC Certification Day on Sunday 2 June.

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TGV (Tim & Graham Verbalise) Episode 2

News / Webinars and videos

Watch our video where we discuss why so many people in the bid and proposal profession fall back on the same baffling words and phrases?

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Principles for using generative AI in winning work

News

From defining objectives, to maintaining customer confidentiality, here'd eight valuable principles to follow if you're considering using generative AI in bids.

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Bid Solutions' BQ18 is out now. Quick wins!

News

​Directors Lorraine and Jon are contributors to issue 18 of Bid Solutions' Bidding Quarterly

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Our new white paper! The bidders' guide to buying

White papers / News

Our latest white paper unveils the results of our third iteration of primary research about bidders' view of buying.

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Big news for SP! BJ Lownie is retiring :(

News

BJ Lownie, Strategic Proposals' founder has started to move towards his well-earned retirement in early 2025.

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Rachel Fisher is our latest APMP Approved Trainer!

News

We are pleased to announce that one of our designers is now APMP graphic certified.

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Another great addition to the team!

News

So pleased to announce that Debbie Mullen has joined our expanding SP family, with 20 years' experience in proposal writing and management.

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SP's family keeps growing!

News

We're delighted to welcome Regina Ellis as the latest star signing of our SP family. We are constantly growing as a business, which is great!

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SP present at the APMP's Consultant Showcase 2024

Webinars and videos / News

Strategic Proposals have recently presented at the APMP Consultant Showcase. Helping businesses win work and retain contracts.

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In the press

News

Our very own Jon Williams and Graham Ablett feature in the latest BQ, the award-winning publication produced by our friends at Bid Solutions.

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SP Advent calendar!

News

24 ideas for 2024. Inspirational things you can do in the New Year. 

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New free tool for BSI PAS 360!

News

We were interested to read the first release of the new BSI "PAS 360" code of practice for bid and proposal management, launched last week

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Graham Ablett wins Contribution to the profession award!

News

We're so proud of Graham Ablett who won Contribution to the profession at the recent UK APMP awards dinner.

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We're finalists in four categories for the UK APMP awards.

News

We are excited to announce we are finalists in the four categories we entered for the UK APMP awards,. Fingers crossed to find out at the awards dinner.

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We’ll be at #TBO – the big one! The APMP UK Conference (17-18 October)

News

We are so proud to be the only organisation to sponsor every APMP UK conference since the first. We are all #proudtobeapmp

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Our new white paper! The buyers' view of bidding - 2023

White papers / News

This new paper is the third iteration of our popular research report into how buyers view the proposals they receive from their suppliers.

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SP's APMP training receives world-class NPS score

News

We're so proud of our award-winning training team. Our APMP training courses have received net promoter scores (NPS) of 94%.

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Round Two: AI versus SP

Webinars and videos / News

We put our own Jon Williams up against the might of Artificial Intelligence to see whether people could distinguish between his answer and AI.

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Can you tell the difference between AI and SP?

Webinars and videos / News

How AI performs against our own Strategic Proposals expert, Jon Williams. We test the power of AI, comparing to real experts.

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We're backing our kids in the community!

News

We were delighted to sponsor Twickenham Rugby Football Club's (TRFC) recent under-14 tour of Dublin.

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Things I’ve learned that you need to know - summer webinar

Webinars and videos / News

In this informative and engaging session, founding member and advocate of proposals as a profession and APMP and a 40+ year veteran of proposal development,.

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Using AI to work smarter and win more - summer webinar

Webinars and videos / News

We look at where AI can help and where the human touch remains necessary. We'll discuss the pitfalls of AI and how advanced prompting can get the best results.

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Seven ways to make your proposal presentation stand out!

Webinars and videos / News

This webinar is all about tips to make your presentation stand out. Whether you present or help presenters to prepare, you'll find these tips to be invaluable.

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Take pride, we do

News

Strategic Proposals, have created an environment that is inclusive and we ensure that the proposals industry comes from diverse backgrounds.

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SP's Bid/Proposal coordinator apprenticeship

Webinars and videos / News

Kicked off our summer 2023 webinar series at Strategic Proposals, with information on our proposal coordinator apprenticeship role.

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SP out in force at the APMP BCP in Orlando!

News

BCP Global in Orlando. We are there in force running an APMP Foundation course on the accreditation day, being silver sponsors, and we've got 5 presenters!

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We won the WIBAP EDI Team award

News

We were proud to sponsor the WIBAP 2023 event this year. There was a touching personal presentation from the lovely Kat and SP were there in force.

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SP wins the Loopio mastery award

News

​Strategic Proposals attended the Loopio partner kick-off in May 2023, Strategic Proposals where we won the MASTERY award during the Loopio Partner Awards.

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Ready for the NEW APMP Micro-Certifications?

News

The aim of the course is to share the key parts of the syllabus with you and maximise your chances of passing the micro-certification.

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The SP family grows!

News

We are really pleased to welcome Christine Johnson to the SP family as our office manager.

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GOLD 2023 Stevie award winner!

News

We are delighted to announce that we won the top prize - for "Best Integration of Thought Leadership into the Sales Process" worldwide in the 17th Stevie® Awards.

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SP supports Phab Kids in London Marathon

News

Run, Mark, Run! We're proud to sponsor one of our writers in this year's London Marathon, supporting Phab Kids.

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Finalist in the International Stevie Awards!

News

Delighted to be a finalist in the Stevie® Awards for Sales & Customer Service, in the category "Best Integration of Thought Leadership into the Sales Process".

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We're an ISP Endorsed Training Provider!

News

We're really pleased to announce that our training has now been endorsed by the Institute of Sales Professionals (ISP).

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SP wins Supplier of the Year!

News

Supplier of the Year is presented to "the organisation that reflects the highest standards that can be achieved by suppliers in the bid and proposal industry".

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The APMP UK conference was fantastic!

News

The APMP UK Conference (11-12 Oct 2022) was epic! We were the headline sponsors and had a busy few days! We had a brilliant stand and video.

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Take advantage of the APMP 'Practitioner Palooza'!

News

We've got a great offer for anyone looking to book our APMP Practitioner and Capture Practitioner courses in October and November!

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Get APMP Foundation accreditation

News

We're hosting a special event at Hilton Heathrow Terminal 5,  10 October 2022 0830-1800.

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How the best win 2022 - #3 in the Spring webinar series

News / Webinars and videos

SP directors Jon and Graham show you how the very latest findings from this industry-leading benchmarking model can drive change in your organisation.  

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Winning with animation - #2 in the 2022 Spring webinar series

Webinars and videos / News

Watch SP designers Cíara and Marian to see how to create and compile an editable, animated movie using PPT. 

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Graham Ablett elected as a Fellow of the APMP

News

We're delighted that our colleague Graham Ablett has been elected as a Fellow of the Association of Proposal Management Professionals. 


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How to create customer-focused proposals #1 in the 2022 Spring webinar series

Webinars and videos / News

SP directors Lorraine and Kat talk about how to create more customer focused proposals to win more deals.

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Jon wins BQ Magazine's Outstanding Achievement Award for his writing

News

In November 2021, BQ magazine - the bid & proposal industry's premier magazine worldwide – presented Jon with their inaugural Outstanding Achievement Award for his writing in the publication.

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We've won gold at the International Business Awards!

News

We're delighted to announce Strategic Proposals won the the top prize at the 17th Annual International Business Awards®.

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Strategic Proposals spring webinars - three fantastic sessions.

News

It's time for the annual strategic Proposals spring webinar series! Three fantastic sessions to join.  All are advertised on our LinkedIn page and mean you can sign up :)

If you can't attend one or more, they will be recorded and put on here when they are complete - so you can always watch it later!

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