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Crafting winning strategies: from concept to execution
Turning strategy into action is the key to winning proposals – but it's often where bids fall short.
Building strategies that actually win work
The challenge
Proposal writing demands more than good intentions – it needs a clear, compelling strategy. Yet many bids start with vague ideas and end with diluted execution. The challenge lies in translating strategic thinking into a focused, actionable plan that resonates with the client and sets your proposal apart.
Overcoming the challenge
Winning strategies begin with insight. That means understanding the client's hot buttons, the competitive landscape, and your own strengths. It's not just about what you want to say – it's about what the client needs to hear.Start with a robust win strategy session. Engage stakeholders early to align on objectives and messaging.
Use tools like storyboards to visualise your approach and ensure consistency across the proposal. And don't forget to test your strategy – through qualification, customer engagement, and internal challenge.
Execution is where strategy lives or dies. Keep the team aligned with regular strategy reviews and updates. Make sure everyone understands their role in delivering the strategy – not just writing content. Agility is key. As the bid evolves, so should your strategy. Be ready to pivot, refine, and respond to new insights. Above all, strategy must be communicated clearly. If your contributors don't understand the plan, they can't deliver it. Use simple visuals, clear briefs, and coaching to bring the strategy to life.
How we can help
We help teams communicate with clarity and confidence through:
Proposal training focused on strategic planning
Coaching for bid leaders to refine and communicate strategy
Tools to support win strategy development and alignment
A great strategy is the backbone of every winning bid. If you want to sharpen your strategic planning and execution, we're here to help.
To find out more about the key skills and tools necessary to develop powerful, compelling proposals contact our experts on 0800 0096800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
