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AI in Proposals: People, Process, THEN Technology: a webinar
In February (2025) Ceri Mescall (the MD of SP Canada) presented at the APMP National Chapter in Canada. All about AI in proposals: watch it to learn more!
AI in Proposals: People, Process, THEN Technology
Date: 25th February 2025
Host: APMP National Capital Area (NCA) Chapter
Speaker: Ceri Mescall
Length: 1 hour
AI is reshaping proposal development - but is it making teams more effective or just adding to the chaos? With leadership eager to cut costs and increase volume, many proposal teams had been "voluntold" to figure AI out while juggling their day jobs. But as this session made clear: AI isn't a magic fix, and choosing the wrong tool can cost more than it saves.
In this webinar, Ceri showed attendees how to take control of AI adoption by optimizing people/culture and process first - so that AI investments actually deliver.
She covered:
✅ Leadership pressures and AI adoption challenges
✅ How to enhance collaboration, upskill teams, and drive proposal success
✅ Real-world strategies to make AI work for you, not against you
