Winning Sales Proposals: a new course

A practical one-day course designed specifically for sales, business development and commercial professionals.

For many sales professionals confidence drops when they hear the word "Proposal". Yet the proposal is often the single document that stands between a promising opportunity and signed business.

You've worked hard to build the relationship. You've understood the customer's challenges. You've developed a solution they need. A great sales proposal doesn't just describe what you sell. It reinforces value, addresses concerns, differentiates you from competitors, and gives customers the confidence to choose you.

That's why we're launching Winning Sales Proposals.

Designed specifically for sales, business development and commercial professionals, this practical one-day course will help you turn more opportunities into wins.

You'll learn how to:

✅ Qualify opportunities and focus your effort on deals you can win
✅ Influence opportunities before the RFP or tender is released
✅ Develop a compelling sales story that differentiates your offer
✅ Create persuasive executive summaries that capture attention
✅ Write customer-focused proposal content that sells value, not features
✅ Structure proposals to maximise impact and improve win rates
✅ Use reviews to sharpen your message before submission

Whether you're responding to formal tenders or creating proposals for private sector opportunities, you'll leave with practical techniques you can apply immediately to help win more business.

The course is led by Jon Williams, Fellow of the UK Sales Association, award-winning trainer, and co-author of the bestselling Proposal Essentials.

🎁 Every delegate also receives a copy of The Sales Proposal Playbook.

📅 Online dates: • 13 October 2026 • 24 November 2026 • 21 January 2027

💷 £195 + VAT (where applicable)

Sales success doesn't end when the customer asks for a proposal. In many cases, that's when the selling really begins.