Our services
Proposal strategy and storyboarding
A well-defined proposal strategy and storyboards are crucial for creating a compelling and persuasive proposal.
Our proposal strategy and storyboarding service helps you develop a clear and cohesive narrative that effectively communicates your value proposition and differentiates you from the competition.
A winning approach
We take a collaborative and strategic approach to developing your proposal strategy and storyboards. Our team works with you to develop all or some of these deliverables:
Your proposal strategy:
the tactics you need to use to maximise your chances of your proposal achieving the maximum quality score
Your price to win:
based on the customer’s pricing criteria, previous results and using sophisticated modelling techniques
Your big story:
the reasons why the customer will pick your organisation above the competition, including themes and your value proposition
Your client journey:
by using our transformation map technique to develop the high-level journey you will take your client on
Your stories within your story:
the anecdotes, case studies, success stories and proof points that you need to back-up your proposition
Storyboards for specific proposal sections or questions:
to help gather the inputs required, shape the structure of your answer and give your writers the ingredients they need to create the first draft.
Optionally this could be extended to our writing team creating the draft.
How we work
Once we’ve nailed down the brief with you, one of senior consultants will facilitate a collaborative workshop(s) with relevant stakeholders from your organisation to help create the in-scope deliverables. As required, members from our writing and design practices may also join to capture ideas to generate copy, key graphics and bid brand ideas.
After each workshop we provide notes, completed templates from our toolkit, actions and recommendations. We offer follow up sessions, should time to permit, to help support the completion of the tasks, test any content developed by you, and share any content created by us.
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