Our services
Rebids
We have you covered
Positioning to win through our expert rebid services
Rebids are often seen as safe territory. After all, you've delivered the service, built the relationship, and know the client well. But that sense of security can be deceptive, and dangerous.
Too many incumbents lose rebids not because they failed to deliver, but because they failed to plan. They assumed the client would stay. They relied on past performance. They waited for the RFP.
Drawing on our experience and insights, we’ll explore why rebids are won before the RFP drops, and how to plan smarter, message sharper, and align your teams to win on purpose, not by accident.
The SP Way: our winning approach
Whether you're a bid professional, account manager, or client lead, we will help you:
Spot the warning signs of rebid risk
Build a proactive rebid campaign
Craft messaging that resonates with evaluators
Align your teams around a winning strategy
If your rebid is due in the next 6–12 months, now is the time to act.
Don’t wait for the RFP.
The Problem
When teams assume the client will stay, they stop shaping the renewal. Competitors move in, conversations shift, and before you know it, a “sure thing” is gone.
We call it incumbentitis: the slow slide from trusted partner to just another vendor.
Because rebids don’t reward autopilot. They reward intention.
62% of organisations don’t have a defined rebid process. That means most teams are reacting, not planning. They’re waiting for the RFP instead of shaping it.
The result? Deals lost because the team didn’t realise they were in a fight until it was already over.
How we help you win
Our rebid programmes and workshops help you:
Identify rebid risk early
Build a proactive renewal strategy
Craft future-focused messaging that resonates with evaluators
Align teams around a clear win plan. Strategy doesn’t scale if it’s siloed.
Treat every rebid like a structured campaign. Plan early. Review regularly.
We’ll show your team how to:
Challenge comfort:
audit your position and validate your value
Reposition early:
influence the renewal before the RFP drops
Evolve your story:
focus on what’s next, not just what’s been done
Where to start
If your rebid is due in the next 6–12 months, now is the time to act.
Start with our Rebid Risk Radar Workshop, a focused session to assess your position, sharpen your strategy, and help you win the deal you can’t afford to lose.
Let’s talk about how to retain your must-keep clients and win on purpose.
Want to speak to one of our experts? Contact us at: