AI and the future of consulting and what it means for proposal writing

Adapting to an AI-driven consulting world

The challenge

AI is transforming consulting models, reducing junior roles and increasing reliance on senior expertise. This shift impacts how organisations approach proposals, requiring faster, smarter responses and new skills.

Overcoming the challenge

In a September HBR article, David S. Duncan, Tyler Anderson and Jeffrey Saviano called it the 'Consulting Obelisk': senior-heavy, thinner middle, far fewer juniors, with AI doing work that used to justify headcount. This effect is impacting proposal teams as well. Traditional approaches that relied on large teams and manual processes no longer fit the pace and precision that organisations expect.

Proposal professionals now need to master AI tools to analyse data, craft tailored narratives, and deliver compelling proposals quickly. It's not just about writing - it's about integrating technology with strategic thinking. Senior leaders must lead this transformation, ensuring proposals reflect both expertise and efficiency.

At Strategic Proposals, we see this as an opportunity. AI can accelerate research, automate repetitive tasks, and free up time for creativity and persuasion. But technology alone isn't enough. The human element - judgement, clarity, and client focus - remains critical.

However, a word of caution is warranted. If proposal and bid leaders do not actively take charge of these changes, they risk losing control over their own destinies and may find themselves caught up in a generic back-office efficiency drive centred around AI, rather than shaping the future of their teams. Our message is clear: take the initiative and demonstrate that you have considered the impact of AI, perhaps by benchmarking your operations, identifying relevant use cases, and even piloting them where possible. Don't let this transformation happen to you; lead it from the front.

How we can help