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The power of 3 - part 2

Introducing SP's new directors: discover their expertise, insights, and vision for future success

In this video, Graham Ablett introduces the newest members of the SP team, highlighting their extensive experience and insights. The discussion begins with John, who shares his background in bidding and product management. John emphasises the similarities between product management and proposal management, particularly in terms of human interaction and teamwork. He explains that both roles require a deep understanding of customer needs and the ability to build effective solutions that meet those needs. John also highlights the importance of storytelling in both product and proposal management, as it helps to engage and excite the end user.

The conversation then shifts to Brent and Ceri, who add their perspectives on the topic. Brent agrees with John's points and notes that proposals are essentially specialised products designed to win business. Ceri shares an example from a past project, where user personas were used to better understand and address customer pain points. This approach proved to be a powerful way to articulate the benefits of a new tool and service to specific user segments.

Throughout the video, the new directors emphasise the importance of clear communication and collaboration within teams. John shares his experience in managing multiple development teams and stresses the need for a structured communication framework. He advises that providing a safe and user-friendly space for communication is crucial for successful teamwork. Ceri and Brent also discuss the need for a tailored communication strategy for each bid, considering the dynamic nature of bid teams and the various stakeholders involved.The video concludes with a discussion on the role of personas in both product and proposal management. John explains that understanding personas helps to address market problems effectively and reminds the team that they are dealing with real people and their emotions. The new directors agree that building trust and understanding the motivations of decision-makers are key factors in successful proposal management.Overall, this video provides valuable insights into the experiences and expertise of the new SP directors. Their discussion highlights the importance of human interaction, storytelling, and effective communication in both product and proposal management. The video serves as an excellent introduction to the new team members and their approach to driving success at SP.


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