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Introducing Gaby: Insights from a Global Leader
Our new team member, brings a wealth of experience in leading teams across different regions, making her an invaluable asset to our team.
Learning from working in global roles with different cultures, tips on moving into a global role, running international bid teams, bringing marketing skills into bidding, importance of skills development.
We're delighted to welcome Gaby to the Strategic Proposals team! Gaby brings a wealth of experience in leading teams across different regions and has a passion for diversity, inclusion, and cultural understanding. In a recent interview, Gaby shares valuable insights from her journey, including:
Learning from global roles:
Gaby has led UK and European bidding teams and coordinated regional teams on a global scale. Her tips include:
- Don't underestimate the importance of cultural understanding
- Attune to the people you're working with (are you speaking the same language?)
- Understand local relationships
Working in different cultures and locations:
Gaby highlights the significance of understanding different cultural backgrounds and how they impact client interactions. She highlights the importance of:
- Understanding the technology people are using
- Spending time forging internal relationships
- Being mindful of different timezones
Tips on moving into a global role:
Gaby recommends asking lots of questions and approaching colleagues with humility. Understanding the local environment, regulations, and what matters in each country is crucial. Gaby says the most important things are:
- Ask lots of questions
- Be humble
- Ask what really matters?
- How they relate to their clients?
- How local clients use your products and services
Running international bid teams:
Gaby has had success from focusing on the following:
- Organise bid teams like sales teams (align by sector, value, services, etc)
- Remain strategic
- Always test if the RFP/ITT can be avoided
- Run the team like a sales team – focus meetings on what do we need to do to win?
- Understand what tools you have and you need
Bringing marketing skills into bidding:
Gaby emphasises the importance of storytelling and key messages in bidding. She highlights the importance of bringing marketing creativity into the process, even when responding to bids in an Excel spreadsheet. Her key takeaways include:
- Defining the key messages
- Knowing what the client thinks about us
- Being creative!
- Making the visual and emotional connection
Importance of skills development:
Training is one of Gaby's passions. She's conducted workshops and training sessions on various topics, including presentation and pitching skills. It is crucial to ensure all involved in winning work are trained in the skills required to succeed.
Watch the full interview here to learn more about Gaby's experiences and insights. If you work in global teams and want to discuss potential areas for development or improvement, feel free to contact us.
To find out more about the key skills and tools necessary to develop powerful, compelling proposals contact our experts on 0800 009 6800 or email us at
